Social influence in social change Flashcards
1
Q
What is social change?
A
The shift or change in society’s beliefs, behaviours and attitudes
It is a gradual change, and minority influence is usually the driving force behind societal changes
2
Q
How do minorities change beliefs of the majority?
A
Through consistency, commitment, and flexibility
3
Q
What is the snowball effect?
A
As people slowly convert to the minority it gets bigger and bigger, and then becomes the majority
4
Q
What is synchronic consistency?
A
When the minority is consistent in beliefs among their members
5
Q
What is Diachronic consistency?
A
When the minority is consistent over time?
6
Q
What is social cryptomnesia?
A
People realising that the change from minority to majority has happened but not remembering when or how it happened
