Social Influence: Conformity To Social Roles Flashcards
Who studied conformity to social roles?
Zimbardo
What is meant by social roles?
Social roles are that parts that people play as members of various social groups e.g. teachers/students. These are accompanied by expectations that we and other have of what appropriate behaviour is.
What do individuals do in order to conform to social roles?
Individuals internalise the expectations to shape their behaviour.
Why was Zimbardo interested in studying conformity to social roles (background context)?
In the 1970’s - increased prison riots and police brutality in America and Zimbardo was interested in investigating why the prison guards behaved so brutally - was it due to their personalities or were they just conforming to their social role of a guard?
What was the aim of Zimbardo’s research?
To investigate how freely people would conform to the roles of guard and prisoner in a role-playing exercise that re-created prison life.
What sampling technique did Zimbardo use and how were they recruited?
Volunteer sampling - recruited via newspaper advertisement.
What was Zimbardo’s sample?
24 ‘emotionally stable’ (determined by psychological testing prior to the study) American male university students
What was the method of Zimbardo’s research?
Controlled participant observation
How were the volunteers allocated to their role of prisoner or guard?
Randomly
Describe what happened to those allocated to the role of a prisoner.
- Arrested at their homes
- taken to the prison, searched, deloused and dressed in smock uniforms.
- given a number rather than name, creating the role of a prisoner
- placed in cells
Describe what happened to those allocated to the role of a guard?
- Given uniforms, a ‘night stick’ and mirrored glasses.
- Instructed to keep the prisoners under control but use no physical violence, creating the role of the guard.
What did the uniforms create for the individuals?
A loss of personal identity (de-individuation), encouraging ppts to conform to their social role.
Where was Zimbardo’s study conducted?
In the basement of a psychology department at Stanford university which was converted into a mock prison
What is a key term meaning ‘loss of personal identity’?
Deindividuation
How was the environment established as a prison?
- Prisoners were placed in cells
- Prisoners given a regular routine of shifts, mealtimes was established
- Visiting times
- Parole and disciplinary board
- Prison chaplain
What role did Zimbardo take on in the experiment?
Superintendent
Why might Zimbardo taking on the role of the prison superintendent be a problem for the research?
This makes the research prone to demand characteristics as Zimbardo may have influenced how the ppts acted in the study, believing they had to conform because of what Zimbardo wanted them to do.
If Zimbardo’s research is prone to demand characteristics, what type of validity is this going to affect and how?
it will LOWER the internal validity - as Zimbardo will no longer truly be measured what he intended to (which is conformity to social roles).
What was found to happen to the prisoners in Zimbardo’s experiment?
- Within a day, prisoners rebelled and ripped off their numbers
- humiliated, sleep deprived by head counts being conducted during the night.
- Identification shown - prisoners referred to each other by numbers rather than names.
- became rapidly subdued, depressed, stress related signs.
- 5 released early due to psychological disturbance.