Social influence B.1 conformity

Question 1

Define normative social influence

Answer 1

Conforming to fit in with the group because we wish to gain the approval of others

Question 2

Define informational social influence

Answer 2

Conforming because we are unsure of the situation so we look to others who we believe have more information than us

Question 3

what terms are explanations of conformity

Answer 3

Normative and informative

Question 4

what terms are types of conformity

Answer 4

Compliance
identification
internalization

Question 5

What is compliance

Answer 5

Adjusting behavior and opinions of those in a group to be accepted. Public conformity

Question 6

What is internalization

Answer 6

when individuals change their behaviors for membership of a group. This is private as well as public

Question 7

what is identification

Answer 7

when a person truly changes beliefs to adjust to a group ie. converting religion

Question 8

what method did sheriff use

Answer 8

Lab experiment

Question 9

Outline sheriff’s study

Answer 9

Auto kinetic effect
visual illusion
ppts were individually tested
estimates from 20cm-80cm
Sherrif tested them in groups of 3
He manipulated the composition of the group so there were two similar and one different result.
FINDINGS- The person with a different value converged to the group common estimate.

Question 10

Desribe Asch’s study

Answer 10

A- To see if social pressure causes a person to conform
P- Line judgment task
Naive participent in a room with seven confederates.
Ppt’s had to match the line with A B or C
Obvious answer
F- 1/3 of participants in each trial conformed to the incorrect majority.
3/4 conformed on at least one trial
C- They conformed out of Informational social influence

Question 11

What were the results of Asch’s study

Answer 11

1/3 conformed on each trial

3/4 conformed on at least 1

Question 12

what type of conformity did Sherifs study show

Answer 12

Informational social influence- internalization

Question 13

what type of conformity did Ashchs study show

Answer 13

Normative social influence - compliance

Question 14

Give evaluation points for Sheriff and Asch

Answer 14

Lab experiments- Cause and effect
Reliable because they both found similar results
Invalid because Ashcs study is out of date and at the time american conformity was at a high
Deception

Question 15

What were the 3 variations of Asch’s experiment

Answer 15

Group size
Unanimity of the majority
Difficulty of task

Question 16

What was asch’s findings in his group size variation

Answer 16

as group size increased so did conformity

4-32) (8-37

Question 17

what were the results of zimbardos prison study

Answer 17

Called off after 6 days
Prisoners had nervous breakdowns
Hunger strike
prisoners because apathetic

Question 18

what was zinbardos conclusion

Answer 18

Conformed to social roles

Deindividuation explains how they became so endorsed in their roles they lost their identity

Question 19

Explain the procedure of zimbardos prison study

Answer 19

Male psychology students
Prisoners and guards randomly allocated
2 weeks locked in cells 23 hours a day
ppts stripped and allocated a number

Question 20

Evaluate Zimbardos prison study

Answer 20

> Lacked population validity (24 male psychology students middle class white)
Good application to real life making it valid in the way it was loosely controlled avoiding investigator effects
Did not comply with ethical guidelines causing tramua
No informed consent
Right to withdraw was not clear