Social influence

Question 1

Asch

Answer 1

123 ppts
American male students
12/18 critical trials
37% general conformity rate

Question 2

Variables affecting conformity

Answer 2

Task difficulty - line lengths closer - more conformity
Unanimity - more agreement in group - more conformity
Group size - increase in group size up to a point = increases conformity

Question 3

Zimbardo

Answer 3

24 ppts
Standford prison, california
$15 a day
Stopped 6 days ( meant to be 2 weeks
Attrition - high drop out rates
Deinvidualisation of names

People will readily conform to the social roles they are expected to play, especially if the roles are as strongly stereotyped as those of the prison guards.

Guards - gave prisoners punishment
Prisoners - had learned helplessness

Question 4

Milgram

Answer 4

636 ppts
$4 to take part
18 variations
65% to 450v
100% to 300v
Yale uni

(AGENTIC STATE)

Question 5

Variations affecting obedience

Answer 5

Proximity - 20.5%
Uniform - 20%
Location - 48% (LEGITIMACY OF AUTHORITY)

• think alphabetical order = L, P, U 48, 20.5, 20 -
  number and letters go down

Question 6

Spector

Answer 6

RESISTANCE TO SI
Gave Rotters LOC scale to 157 uni students
High INternal LOC = less likely to conform = only in normative social influence

No difference of conformity between high internal and high external LOC for informational social infulence.

Desire to fit in is more powerful than desire to be right

Question 7

Moscovici

Answer 7

All female ppts who are not colour blind (pre test)
Group of 4 ppts and 2 confederates (the minority)
36 slides of different shades of blue.

Condition A - confederates said green CONSISTENTLY for every slide

Condition B - confederates answered green 24 times and blue 12 times.

Showed that consistent minority was more successful than an inconsistent minority in changing the views of the majority.

Variables affecting minority influence:
Consistency
Commitment
Flexibility

Question 8

Sheridan and King

Answer 8

Puppies
20/26 went to max voltage
Physically saw and heard puppy in pain and still obeyed orders :(

Question 9

Acronynms for SI

Answer 9

CII
NI
TUG
PUL
ALA
SL
CCF

Question 10

Zillmer et al

Answer 10

Authortarian personality (dispositional explanation of obedience)

Reported 16 Nazi war criminals scored highly on 3 of the F scale dimensions

HOWEVER as only 3/9 dimensions scored highly there is limited support for the concept