Approaches

Question 1

Wundt

Answer 1

Introspection = examination of our own thoughts and processes
Structuralism = looking at the structures of our behaviour
1879 - first psychology lab in Germany

Features of science
Falsifiability
Replicable
Objective
General laws
Systematic

Question 2

Darwin

Answer 2

Evolution
Adaption
Survival fittest

Question 3

Maguire

Answer 3

Biological

Taxi drivers have more grey matter in the posterior hippocampus

Question 4

Pavlov’s dogs

Answer 4

Behaviourist approach

UCS (bell) = UCR (salivation
UCS (food) + NS (bell) = UCR (salivation
CS (bell) = CR (salivation)

• association
• paired

Question 5

Skinners Rats

Answer 5

Behaviourist approach

• Operant condition
• maintenance

Positive reinforcement
Negative reinforcement
Punishment
Primary reinforcement (biological)
Secondary reinforcement (non-biological)
Schedules of reinforcement - partial or complete

Question 6

Bandura

Answer 6

Bobo doll - learning through the environment
Social learning theory
Attention, retention, reproduction, motivation
*Imitation
*Vicarious reinforcement - observed behaviour is rewarded
*Modelling
*Identification - same gender, age / status

Question 7

Watson and Rayner

Answer 7

Little Albert - phobias

paired rat and loud noise

Question 8

Maslows hierarchy

Answer 8

Some elephants love sexy pandas
Self actualisation 
Esteem
Love
Safety
Physiological