Social Influence

Question 1

Conformity

Answer 1

social influence in which we change our behaviours to be consistent with social norms

Question 2

Social Impact theory

Answer 2

Conformity depends on the strength, immediacy, and number of ‘in-group’ members

Question 3

What Major Demographic variable affects conformity?

Answer 3

Age- conformity decreases as we get older

Question 4

What where to results of the Solomon Asch experiments?

Answer 4

Majority of people agreed with the majority even if it discernibly wrong

Question 5

Informational conformity

Answer 5

Conformity that occurs because of the desire to be correct

Question 6

Normative confromity

Answer 6

Conformity that occurs because of the desire to be liked and accepted

Question 7

What factors affect conformity?

Answer 7

Characteristics of the group, age, peers versus parents, gender, culture

Question 8

What type of cultures tend to have higher conformity?

Answer 8

Collectivist Cultures

Question 9

What type of cultures tend to have lower conformity?

Answer 9

Individualistic Cultures

Question 10

What factors can influence the resistance of conformity?

Answer 10

presence of a dissenter, motivation for societal change, minority influence

Question 11

Minority Influence

Answer 11

a small number of people can change a group’s attitudes or behaviours

Question 12

Compliance

Answer 12

getting someone to do what you want via direct request

Question 13

What are Cianaldi’s Six principles of Influence?

Answer 13

Reciprocity, Commitment and Consistency, Social Proof, Liking, Scarcity, Authority

Question 14

Obedience

Answer 14

Compliance with the Orders of an authority Figure

Question 15

What were the results of the Milgram Obedience Study?

Answer 15

66% of the people went all the way to the top of the shock bored because of their obedience to an authoritative figure

Question 16

What factor does our obedience depend on?

Answer 16

Perceived level of authority

Question 17

Cognitive Dissonance

Answer 17

mental stress (discomfort) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values, when performing an action that contradicts those beliefs, ideas, and values

Question 18

What are the Elements of Persuasion?

Answer 18

Source, The Message, Mode of Delivery, The Audience

Question 19

Chameleon Effect

Answer 19

Unconscious tendency to mimic the behaviour of one’s interaction partner

Question 20

Social Norms

Answer 20

“Rules” that govern behaviour

Question 21

Descriptive Norms

Answer 21

are behaviors which are perceived as being approved of by other people

Question 22

Injunctive Norms

Answer 22

perceptions of what behaviours are or are not acceptable

Question 23

Why are norms so powerful?

Answer 23

We all want to be accepted

Question 24

Pluralistic Ignorance

Answer 24

a situation in which a majority of group members privately reject a norm, but incorrectly assume that most others accept it, and therefore go along with it