Attitudes Flashcards
Attitudes
An evaluation of a specific stimulus with affective components, behavioural components and cognitive components
Implicit Attitudes
Attitudes that form without our conscious awareness, may occur almost automatically
Explicit Attitudes
and attitude that one recognizes and can control
What factors determine whether an attitude is implicit or explicit?
Early experiences, Affective experiences, Cultural Biases, Cognitive consistency principles
Affective component of an attitude
feelings or emotions evoked by the stimulus
Behavioural component of an attitude
What actions do yo intend to take (or not take)?
Cognitive component of an attitude
What do you think or know about the stimulus?
Mere exposure effect
Objects become better liked with repeated exposure
Name-letter effect
Tendency to show a preference for the letters in our own name and stimuli that contain those letters
Observational Learning
Watching others (models) engage in behaviours and then repeating those actions
Attitude Specificity
Very specific attitudes are more likely to be acted on than general attitudes
Chronic Accessibility
Frequent and recent exposure to a concept makes it much more readily available
Theory of planned behaviour
Sometimes behaviours are a result of careful, thoughtful deliberation
Cognitive Dissonance
Discomfor that occurs when our attitudes and behaviours are inconsistent
Post-Decision Dissonance
When we have to reject one appealing choice in favour of another, we will devalue the option not selected
