social influence

Question 1

define social influence

Answer 1

occurs when the real or implied presence of people influence the behaviours or attitudes of others

Question 2

Kelmans 1958 social influence theory

Answer 2

people change their attitude and beliefs, and consequently their behaviours due to social influence

there are three modes
compliance
identification
internalisation

Question 3

define compliance

Answer 3

an individual changes attitudes or behaviours with the aim of:
being rewarded by, or avoiding punishment from, a person or group
or to gain approval or avoid disapproval from them

these factors are seen as worth accepting influence for, even though the individual does not follow the beliefs of the influence agent

manly occurs when people are under surveillance

influencing agent: people who have the power to reward/punish

Question 4

identification

Answer 4

an individual changes there attitudes or behaviours to establish or sustain a satisfying relationship

influence is accepted when