social influence Flashcards
what was asch’s aim
too see what people what extend other conform to the opinions of everyone
what are the 3 variable of asch’s theory
1) group size
2) unaminity
3) task difficulty
asch’s group size variable
asch wanted to know whether the size of the grp would be more important than the agreement of the group
group size
procedure and results
asch tested this
he varied the total number of confederated from 1-15.
He found a curvilinear relationship between group sixe and conformity
asch’s unanimity variable
asch wanted to see if the presence of non - conforming person would affect the naive participant’s conformity
asch’s unanimity
procedure and results
he introduced a new confederate who disagreed with other confederates.
so in one variation the new confederate gave the correct answer and in other variation, the new confederate gave a different wrong answer
the rate decreased to less than a quarter of its level
asch’s task difficulty
asch wanted to know whether making the task harder would affect the degree of conformity
unanimity procedure and results
he increased the difficulty of the line judging task by making the stimulus line and the comparison line more similar too each other, by making it harder for the participant to see.
asch found the conformity has increased
evaluation of asch
limitation
one limitation of asch’s research is that the task and situation were artificial.
participant knew were they in a research study and may simply have went along with what was expected (demand characteristic)
Asch’s participant were american men , other research suggests that women may be more conformist as they are more scared about social relationship