Social Influence Flashcards
the ways in which we are influenced by other people
social influence
Socially determined standards for behavior
social norms
perceptions of what other people actually do
descriptive norms
what people should do
injunctive norms
the tendency to behave or think in ways that are consistent with social norms (no request)
conformity
tendency to conform with others because we think they know what is correct or appropriate (private acceptance)
informational influence
tendency to conform with others because we want to be socially accepted (public acceptance)
normative influence
automatic tendency to copy others’ behavior
automatic mimicry
a change in behavior due to a direct request from another person or group (request)
compliance
In times of uncertainty, we assume that others know the correct way to act, so we follow their lead
social proof/ social validation
If someone does you a favor, then you should reciprocate
reciprocity
Giving someone a gift with “no strings attached” increases the likelihood that the individual will comply with a future request
pre-giving technique
Asking for a big favor that is likely to be refused, then asking for a smaller favor after the refusal
door-in-the-face technique
Offer something desirable and make a request, then sweeten the deal before the offer is rejected
“that’s not all” technique
If you commit to something (value, belief, behavior), then you should follow through with it
consistency