Social Impact Theory

Question 1

What are the sources?

Answer 1

• people who provide the influence

Question 1

What are the targets?

Answer 1

• those who are influenced (those who are impacted by the influencer)

Question 2

What are three social forces?

Answer 2

• strength
• number of sources
• Immediacy/personal importance

Question 3

What is strength?

Answer 3

• how important the influences are to you in terms of their status, authority, age

Question 4

what does it mean by the number of sources?

Answer 4

• How many people there are in the group (sources and targets)

Question 5

What does it mean by Immediacy/personal importance?

Answer 5

• How close the group are to you at the time of the influence attempt (proximity, distance, buffers)

Question 6

What is the multiplication of impact?

Answer 6

• States if the strength is very high , this in turn increases the other two factors, therefore creating a massive impact on the target

Question 7

What is the division of impact?

Answer 7

• States when the number of targets is more than the sources, this can reduce the impact of the other two factors the source may have.

Question 8

what does it mean by the legitimacy of the system?

Answer 8

• this means the extent to which a government, army etc is a legitimate source of authority.

Question 9

what does it mean by the legitimacy of authority within the system?

Answer 9

• this is the power individuals have to give orders because their position in the system.

Question 10

what does it mean by the legitimacy of orders or demands made?

Answer 10

• his is the extent to which the order is a legitimate area for the authority figure.