Social Explanation - Role Of Media

Question 1

Advertising

Answer 1

Sometimes, addictive substances advertised to people
-usually most ignore
-to some addicts, reminder of drugs can cause maintenance

-Derevensky - teens already gambling more likely to be influenced by gambling ad
-think promoting glamorous social event + think easy money
-explain maintenance- work on already addict

Question 2

Heavily focused on teens

Answer 2

Most studies are done on younger people
-more likely to be influenced (brain not fully developed, look for role models who may behave against social norm)
-reductionist - only look at young people not adult
-less generalisability theory does not apply to majority of the population