Social cultural studies - Commercialisation of Olympics Flashcards
1
Q
Who is Ueberoth and what did he do?
A
Ueberoth 1984 LA - Peter Ueberoth was responsible for commercialising the LA Olympic ames.
2
Q
What is T.V Programme ?
A
Schemes such as (TOP) The Olympic partner programme. Deals with coke.
3
Q
What is the T.v Boom
A
Everyone had Tv’s and this leads to bidding over who could televise the olympics.
4
Q
What is the golden triangle?
A
The golden triangle is where sponsorship and media are heavily linked to sport.
5
Q
What is Commercialism?
A
Commercialism is the enabling of sponsorship and this saved the olympics
