Social Cognition Flashcards
Social Cognition
How human thought, feeling and behaviour is influenced and has influence on other people
–> Subconcious
Gestalt Psychology
Lewin 1951
Understanding and perceiving the whole sum of an object rather than its components
–> The whole influences the components and not vice versa
Configural Model (Solomon Asch 1946)
Impression formation based on central traits
e.g. warmth (good/bad)
Primacy effect
Earlier presented information has more influence on impression
Recency effect
Later presented infromation has more effect on impression
less common
Effect of positive and negative information on impression
Without info –> favourable impression
one negative info –> disproportionate significance
–> biased towards negativity
Why do we remember negative information more strongly?
- its unusual and distinctive
- signifies potential danger
–> sleeper effect
Stereotype
widely shared assumption of people in certain groups
Does attractiveness influence impression
yes! attractive people are seen as ‘good’, more likeable and more competent
–> first impression, primacy effect
Social Judgability
Perception of whether it is acceptable to judge a specific target
Personal (idiosyncratic) construct
Different people form different impressions of the same person
Cognitive consistency
People try to reduce inconsistency in their cognition
–> inconsistency is unpleasant
cognitive miser
The human mind is a cognitive miser because it tends to use the least demanding cognitive process to solve problems and produce behaviour
Motivated Tactician
We have multiple cognitive processes to choose from - motivated tacticians choose based on goals, motives and needs
Schema
A cognitive structure about a concept, in order to make sense if a person, situation, event or place
Self schema
Information of ourselves
–> a concept of who we are
Person schema
individualized schemas about specific people
Role schemas
schema about role accupants or social groups
Script
Schema about an event
Social category
A group of people, places and things that have commonalities and shared characteristics
Prototype
A representative for a category
–> usually the most extreme avarage
fuzzy set
the way categories are organized
–> no individual fits perfectly a prototype
examplar
a representative for a category