social change Flashcards
what is social change
-a whole society adopting new attitudes, behaviours, beliefs
example of social change
-women’s suffrage movements
-reduced smoking in public places
how does social change occur through minority influence
-drawing attention to the issue
-consistency
-deeper processing
-the augmentation principle
-the snowball effect
-social cryptomnesia
how does drawing attention to the issue encourage social change through minority influence
-if their views are different to those held by the majority
-creates conflict which they’re motivated to reduce
how does consistency encourage social change through minority influence
-minorities more influential when arguments have diachronic and synchronic consistency
how does deeper processing encourage social change through minority influence
-attention drawn to issue
-means people who previously accepted it begin to think about the unjustness
how does the augmentation principle encourage social change through minority influence
-if risks are involved those who express minority views are taken more seriously
-if they are willing to suffer the impact of the positions on groups is increased
-more influential
how can minorities draw attention to the issue
-campaigning and spreading the message to the majority
example of augmentation principle
-suffragettes willing to risk imprisonment and death from hunger strike
how does the snowball effect encourage social change through minority influence
-when something builds up in power and speed as it grows
-growing in significance at a faster rate
-how minority’s can influence a majority
how does social cryptomnesia encourage social change through minority influence
-the majority opinion becomes law and people have to obey
-the (minority) majority become backed by an institution so are legitimised
what happens to the members of the new minority viewpoint at snowball effect
-people who havent changed their opinion are minority
-often will conform to majority view as result of group pressures (NSI)
how do advertising and health campaigns increasingly exploit conformity processes
-appealing to NSI
-providing with info about what other people are doing
example of majority influence in social change
-reducing litter by printing bins w normative messages on them such as “bin it - other people do”
how is social change brought about through obedience
-dictators and governments and law makers through power and obedience
-by changing laws to encourage this
