Social and International Factors Flashcards
Describe the role of the media through the radio.
- dedicated sports channels on radio as well as TV
- cheaper than TV broadcasting, only 1 commentator needed and basic technology
- radios cheap, portable and accessible, so listen more often
Describe the role of the media through the press.
Newspapers:
- daily publications
- dedicated sport sections
- traditional for all sports at back
Magazines:
- general mags often have sports related stories
- increasing number of specialist mags for specific sports
Books:
- range from novels with sporting themes to textbooks or sporting autobiographies.
Describe the role of the media through IT.
- info available on CDs or countless websites
- increasing number of Internet sites where TV or radio broadcasting can be received.
Describe the positive influences of the media.
Demonstrating performance and participation:
- show high standard performance + with slow mo replays
- gives individuals exemplars to follow
- popularity of sport and participation promoted, as health benefits of activity are shown
Increasing revenue:
- media supports sports as sponsors more likely to be involved if there is a high level of media coverage
Encouraging variety:
- different output types: e.g. Informative, educational, entertainment etc, caters for all tastes
Describe the negative influences of the media.
Intrusion:
- paparazzi, cables and press get in way of spectators and mean lack of privacy for competitiors
Media pressure:
- rules of competitions may be changed by media pressured to speed things up or make more dramatic
Edited coverage:
- directors choose what is actually broadcast, so not all may be seen
Altered timings:
- mostly TV, has needs to televise things for largest audiences so changes times of events in other areas of world
Undermining officials:
- decisions by them may be undermined with replays
Limited attendance:
- broadcasting discourages people from attending event
Biased popularity:
- media coverage amounts make or break sports
Describe the role of sponsors for individuals.
- sportspeople may have individual sponsorship deals, some have more than 1 sponsor
- paid money to display sponsors name, equipment or products
- provided with sponsors gear for free
Describe the role of sponsors for teams and clubs.
- school teams can even attract sponsorship to put on their kit
- at top level, payments are made to help club compete / travel etc as well as free goods
Describe the role of sponsorship for particular sports.
- most have arranged sponsors that promote their leagues and competitions
- harder for lesser known sports to find long term sponsors
Describe the role of sponsorship for particular events.
- becoming more popular for events to have sponsors
- can then name event after sponsor for publicity.
Describe the benefits of sponsorship for the sponsors themselves.
- increases revenue through advertising, improved sales
- benefits of being associated with someone’s success, good image, promotes health.
What types does sponsorship come in?
Equipment Clothing Accessories Transport / travel Training facilities / pt's Fees and expenses
What is unacceptable sponsorship?
- anything associated with tobacco / smoking as does opposite to your health than sport
- anything to do with (most) alcohol
- anything to do with junk foods
What are the advantages and disadvantages of sponsorship?
Advantages:
- no financial worries for athletes
- promotes sports and raises sport profile
- better + bigger comps
- increased advertising and tax relief for sponsors
Disadvantages:
- sponsors may take over the sport
- if image of the sport is damage, sponsors withdraw
- minority sports find it difficult to attract sponsors
Describe the role of the media through television.
- one of most powerful / commonly accessed form of media
- introduction of transmissions and broadcasting = huge increase of televised sport
- even introduced dedicated sports channels
Describe helpful technological developments in equipment.
- development of new materials: lighter, strong, more durable
- springed floors
- helps prevent injury
- improves performance, safety, gives more power
- e.g. More aerodynamic hel,eats and lighter bikes etc