Set 2 Flashcards
A shopper who spends a lot of time checking out products and prices through online sites, visiting different stores, comparing retailer ads and/or getting the opinions of others either personally or through social media
comparison shopper
A business that has shareholders through publicly traded stock, and usually has a centralized decision-making for its multiple store locations. Corporate-owned retailers included large chains such as Walmart.
Corporation
In finance, this refers to an agreement between a consumer and a financial institution that allows the consumer to obtain products and services without payment.
Credit
The practice of recommending additional products that complement the customer’s purchase.
Cross-selling
The help, information and recommendations that company representatives give to people who explore or buy its products and/or services
Customer service
People who purchase goods or services from a business
Customers ( or consumers)
The processes involved to ensure that customers’ personal data that they have shared with a retailer or its employees is kept private, and not shared with others or with public.
Data privacy
Quantifiable information used to help retailers determine customer behavior
Demographic data
Technology used to electronically display digital images, videos, web pages and text.
Digital signage
The unfair treatment of someone less favorably than others based on race, color, religion, gender, etc.
Discrimination
A path through which a product from its creation to when it reaches the customer
Distribution channel
The action of swapping one purchased item for another one
Exchange
The branch of retail in charge of managing budget generation, administration, reconciliation and reporting for revenue, expenses and profit
Finance/ Accounting
