Semiotics: Ideologies Flashcards
1
Q
What are semiotics? (2)
A
Texts communicate meanings by signification which can denote & connote.
Constructed meanings can seem self-evident, creating myths through naturalisation.
2
Q
What is a sign?
A
Something that represents something else.
3
Q
What is a signifier?
A
A representation of an idea or thing
4
Q
How is meaning culturally decided?
A
By the society we live in
5
Q
Meanings are polysemic.
What does this mean?
A
Open to interpretation/more than one meaning.
6
Q
What are meanings open to?
A
Interpretation based on personal experience.
7
Q
What is an icon sign?
A
A thing
8
Q
What is an indexical sign?
A
What something suggests
9
Q
What is a symbolic sign?
A
A sign bearing cultural meaning
10
Q
What does signified mean?
A
The meaning intended from a sign
11
Q
What are the 3 types of signs?
A
Icon
Indexical
Symbolic
