David Gauntlett: Media, Gender and Identity Flashcards
Identity Fluidity - why is gender becoming more fluid?
A decline in tradition
Generation Differences - why are there generational differences?
Society becomes gradually more progressive.
Generation Differences - how are generational differences evident?
Changing attitudes and the media actively disseminating modern values.
Things Change Over Time - what is identity the process of?
Change and transformation
What does a ‘collective identity’ refer to?
A person’s sense of belonging to a group.
What is ‘identity negotiation’?
The process by which people belong to and identify with social groups.
What are ideologies?
Why do they matter?
A culture’s shared values & beliefs.
Maintain the status quo & reflect dominant values.
The media we consume impacts our own identities as people _______ to _________ ________/_______, creating a ________ sense of _______ by society.
Some people are _____ and more ________ as identities can ______ and are made up of _________ __________.
a) conform
b) mainstream ideologies/identities
d) reassuring
e) acceptance
f) fluid
g) complex
h) change
i) several components
What theory has David Gauntlett created to explain what people do in terms of selecting their own ideologies?
Pick and mix theory
People view identities as a ______ thing, rather than being ______.
a) single
b) fragmented
What theory has David Gauntlett created to explain that most people dislike the idea of being like everyone else, yet still want to feel part of society?
Individuality paradox
The _____ fits into people’s _____ and is a part of _____ people’s _____ _____.
a) media
b) worlds
c) most
d) everyday reality.
The _____ treats audiences as _____ _____.
a) media
b) faceless masks
Overall, the media ______ how we feel about ______.
a) influences
b) identities
____ people don’t like the _______ from the ____.
a) many
b) influence
c) media
