EFFECTS - Hypodermic Needle Theory Flashcards
1
Q
What is the principle of the hypodermic needle theory?
A
Audiences are passive as the media ‘injects’ ideologies into them to have a controlling effect.
2
Q
Who opposes the hypodermic needle theory?
A
Stuart Hall (Reception Theory)
3
Q
What are the examples for hypodermic needle theory where media texts have been blamed for certain events?
A
Marilyn Manson influencing the Columbine High School shootings.
4
Q
How is the hypodermic needle theory criticised?
2
A
Judgements are made about mass audiences & their individual nature isn’t considered.
Doesn’t consider media’s ‘high art’ the same; Shakespeare’s plays are violent but not problems whereas video games are.
