Clay Shirky: End of an Audience Flashcards
The INTERNET: A BRIEF HISTORY
The internet has been one of the most significant ______, _______ and ___________ developments of the last ___ years.
a) social
b) cultural
c) technological
d) 30
The ‘INFORMATION REVOLUTION’
What did the invention of the printing press lead to?
The Reformation, Renaissance & Scientific Revolution where centuries-old modes of thinking were radically questioned.
The INTERNET: A BRIEF HISTORY
What has happened to daily internet use in the UK?
Doubled since 2006.
The ‘INFORMATION REVOLUTION’
What has the internet been likened to?
The Gutenberg revolution
The ‘INFORMATION REVOLUTION’
What is the Gutenberg revolution?
The invention of the printing press which allowed for mass media to be more easily consumed.
The ‘INFORMATION REVOLUTION’
What has happened to the 20th century media model “with professional producers and amatuer consumers”?
It has been replaced by a more chaotic landscape that allows consumers to be producers and distributors.
The ‘INFORMATION REVOLUTION’
From the rise of collaborative projects to publicity campaigns ran by volunteers, what does Shirky believe about organisations?
They now have to understand, and respect, the motivations of the new participants in the contemporary media ecosystems.
The ‘INFORMATION REVOLUTION’
What are two of the biggest changes of the digital platform?
Every consumer is also a producer.
The number of people that can reach each other through the connections in a network.
The ‘INFORMATION REVOLUTION’
What kind of industry had the internet been?
Hierarchal
How have conditions of consumption and interaction changed?
3
- Texts have different interpretation
- Nothing can neatly define a ‘text’
- Consumers are becoming citizens
Clay Shirky
What is mass amateurisation?
A shift in roles and loss of distinction between producers and audiences.
Clay Shirky
What is cognitive surplus?
People collaborate and join groups online in order to be recognised, respected and share interests and goals.
