EFFECTS - Blumler & Katz: Uses & Gratifications Theory

Question 1

What are the 4 ways audiences gain social uses and gratifications from media texts?

Answer 1

Diversion
Personal identity
Social relationships
Surveillance

Question 2

Social uses and pyschological gratifications has a _______ effect on people’s _________ and ______ lives.

Answer 2

a) positive
b) personal
c) social

Question 3

One of the uses & gratifications is diversion.

Explain this.

Answer 3

Media is a form of escapism.

Question 4

One of the uses & gratifications is personal identity.

Explain this.

Answer 4

Media supplies role models & ways of understanding places in society.

Question 5

One of the uses & gratifications is social relationships.

Explain this.

Answer 5

People gain sociability by discussing TV shows & showing enthusiasm for performers, gaining a sense of familiarity with them.

Question 6

One of the uses & gratifications is surveillance.

Explain this.

Answer 6

Media informs people of the world through news, documentaries & keeping up to date with entertainment trends.

Question 7

Berger (2011) developed uses & gratifications theory to include more specific pleasures.
What did these include? (3)

Answer 7

Be amused
Reinforce belief in justice
Satisfy curiosity