Self-Report Practical- Social 4 Flashcards
Define Open Questions
Allow respondents to express themselves freely in their own words and without constraints
Define closed questions
Gives participants a set range of answers to chose from
Give a strength of open questions
Gives a more complex account of how people think or feel and as to why they feel that way.
Give a weakness of open questions
Descriptive responses can be difficult to analyse meaning trends and comparisons are limited.
Give a strength of closed questions
Easy to analyse so objective statistical comparisons can be made.
Give a weakness of closed questions
Low in validity as it can oversimplify human behaviour by reducing complex attitudes and feelings to a set of numbers.
Define Likert scales
Shows how much people agree or disagree with a statement
Define structured interviews
Have predetermined questions in a set order. Typically standardised (so there is the same question asked in the same way)
Define semi-structured interviews
Tend to have set questions but will also allow the interviewer more chance to explore the answers further
Define unstructured interviews
Tend to be informal in atmosphere and non-directive. Researchers may have a set topic to talk about but the exact phrasing of the question is left to the interviewer.
What type of interviews are likely to be the most reliable and why?
Structured interviews as they have standardised questions which are easy to replicate making them high in reliability.
What type of interviews are likely to be the least reliable and why?
Unstructured interviews as they are not standardised so each participant has a different experience making them hard to replicate and therefore low in reliability.
Explain why unstructured interviews are often said to be high in validity
They tend to produce qualitative data which is highly rich and detailed, participants may also feel more responsive in the informal set up. Therefore validity is high as research is likely to reflect the true complexities of human behaviour.
Give one argument which suggests unstructured interviews may be low in validity
In unstructured interviews there is no set structure they may be more prone to interview bias because the interview is more able to guide and shape the discussion. This would mean they would not get an accurate understanding of the respondents views.
Give a weakness of qualitative data
Analysis of data can be open to
interpretation and so more subjective - this can decrease validity
Give a weakness of quantitive data
Reduces and oversimplifies complex
behaviour to a set of numbers - such
reductionism in measuring behaviour can reduce validity as it does not provide and accurate reflection of the behaviour.
What are the different researcher effects that can affect self-report?
- The researcher might unwittingly communicate his expectations to the participants. This is a problem in interviews as they take place face-to-face.
- The sex, age, manner and personality of the interviewer can all affect how much the participant is prepared to disclose to the interviewer.
- Researcher effects can affect the interpretation of data. This is a problem in both interviews and questionnaires. Open questions are more prone to researcher effects than closed questions are. This is because open questions tend to be interpreted more subjectively than closed questions.
Researcher effects will reduce the VALIDITY of the research.
What is the aim of sampling?
The aim of any sampling technique is to select a representative sample of people from the target population, so that we can generalise from them to the target population.
Define random sampling
When every member of the population has equal chance of being selected
Define stratified sampling
Dividing the target population into important sub-categories
Define volunteer sampling
When people consciously decide to be part of the research
Define opportunity sampling
Researchers selects participants available at the time of the study
Give one strength of random sampling
Provides the best chance for a unbiased and representative sample as everyone has equal chance of being selected
Give one strength of stratified sampling
Makes sure certain groups are represented in the sample so that creditable conclusions can be drawn.