Segment Profile Flashcards

1
Q

What is the region or other location for this segment?

A

Geographic

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2
Q

What similar characteristics does the segment have?

A

Demographic

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3
Q

What typical actions can be observes?

A

Behavioral

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4
Q

What are the common beliefs of this segment?

A

Psychographic

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5
Q

How large is the segment?

A

Size

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6
Q

At what rate will the segment grow?

A

Growth potential

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7
Q

How many other companies are also trying to serve this segment?

A

Competitive activity

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8
Q

What is the likelihood of success in serving the segment?

A

Risk

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9
Q

How will you successfully serve this segment?

A

Approach

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