Segment Profile Flashcards
1
Q
What is the region or other location for this segment?
A
Geographic
2
Q
What similar characteristics does the segment have?
A
Demographic
3
Q
What typical actions can be observes?
A
Behavioral
4
Q
What are the common beliefs of this segment?
A
Psychographic
5
Q
How large is the segment?
A
Size
6
Q
At what rate will the segment grow?
A
Growth potential
7
Q
How many other companies are also trying to serve this segment?
A
Competitive activity
8
Q
What is the likelihood of success in serving the segment?
A
Risk
9
Q
How will you successfully serve this segment?
A
Approach
