Lesson 2

Question 1

to represent the
foundational elements of your product or service.

Answer 1

Business model canvas

Question 2

It is
a perfect way to articulate, develop, and improve
your business model — all on a single page.

Answer 2

Business model canvas

Question 3

It also
helps you capture key components, such as
messaging, customer challenges, and growth
opportunities.

Answer 3

Business model canvas

Question 4

is similar to the business model canvas
and presents most of the same information just in a slightly
different way.

Answer 4

Lean canvas

Question 5

It takes a problem-focused approach and
was designed with entrepreneurs and startups in mind.

Answer 5

lean canvas

Question 6

This
means that it is a great way to build an actionable business
template that helps you deconstruct an idea into its key
assumptions.

Answer 6

Lean canvas

Question 7

Used to analyze your market and competitive landscape.

Answer 7

Porter’s 5 forces

Question 8

This model is a great way to
outline what alternative solutions your customers have in solving their problems.

Answer 8

Porter’s 5 forces

Question 9

That means that it is also useful
for evaluating the leverage your buyers and partners have in the market.

Answer 9

Porter’s 5 forces

Question 10

SWOT acronym

Answer 10

Strengths, weaknesses, opportunities, threats

Question 11

It is the perfect analysis framework for identifying what your product or service is doing well and where it can improve

Answer 11

SWOT template

Question 12

It can also be used to explore how well your company is positioned

Answer 12

SWOT

Question 13

useful for outlining how your product fits into the competitive landscape and can help you uncover additional go-to-market opportunities

Answer 13

SWOT

Question 14

Simple matrix

Answer 14

SWOT

Question 15

The basis SWOT matrix template is the _____________ that is most commonly associated with SWOT analysis, it includes the strengths, weaknesses, opportunities, and threats in a _______

Answer 15

four-quadrant table, color-coded grid

Question 16

Use the ____ to identify the key marketing attributes needed for product success

Answer 16

10Ps marketing matrix

Question 17

Is perfect for considering the best approach to bringing your product to market and how you will promote it over its lifecycle

Answer 17

10Ps marketing matrix

Question 18

Asks what will you charge? How will you promote it? and how will costumers actually buy it

Answer 18

10Ps

Question 19

The segment profile is _________ value
of serving them.

Answer 19

ideal for helping to better define a set of customers and the market

Question 20

The ______ is ideal for helping to better define a set of customers and the market value
of serving them.

Answer 20

segment profile

Question 21

It is useful for describing the characteristics of a group of similar people and better understanding
their challenges and needs.

Answer 21

Segment profile

Question 22

Create multiple segment profiles to intelligently consider different customer personas and
which groups you are in the best position to serve well.

Answer 22

Segment profile

Question 23

Segment profile: It is _____ and better understanding
their challenges and needs.

Answer 23

useful for describing the characteristics of a group of similar people

Question 24

Segment profile: Create multiple segment profiles to intelligently ____ and
which groups you are in the best position to serve well.

Answer 24

consider different customer personas

Question 25

The practice of pharmacy is a unique combination of
___________, and
there are many opportunities for pharmacists to create new and
innovative services that both fulfill

Answer 25

the provision of patient care and the running of a business

Question 26

Snapshot of the firm’s

investments (assets) and how

they are financed (liabilities and owner’s equity)

Answer 26

Balance sheet

Question 27

Connects the beginning and

ending balance sheets in any

given period by providing the

details of operating activities

(such as sales and expenses)

Answer 27

Income statement

Question 28

Connects the beginning and

ending balance sheets by

indicating the impact of the

company’s investments,

financing, and operations on

Answer 28

Statement of

cash flow