Lesson 2 Flashcards
to represent the
foundational elements of your product or service.
Business model canvas
It is
a perfect way to articulate, develop, and improve
your business model — all on a single page.
Business model canvas
It also
helps you capture key components, such as
messaging, customer challenges, and growth
opportunities.
Business model canvas
is similar to the business model canvas
and presents most of the same information just in a slightly
different way.
Lean canvas
It takes a problem-focused approach and
was designed with entrepreneurs and startups in mind.
lean canvas
This
means that it is a great way to build an actionable business
template that helps you deconstruct an idea into its key
assumptions.
Lean canvas
Used to analyze your market and competitive landscape.
Porter’s 5 forces
This model is a great way to
outline what alternative solutions your customers have in solving their problems.
Porter’s 5 forces
That means that it is also useful
for evaluating the leverage your buyers and partners have in the market.
Porter’s 5 forces
SWOT acronym
Strengths, weaknesses, opportunities, threats
It is the perfect analysis framework for identifying what your product or service is doing well and where it can improve
SWOT template
It can also be used to explore how well your company is positioned
SWOT
useful for outlining how your product fits into the competitive landscape and can help you uncover additional go-to-market opportunities
SWOT
Simple matrix
SWOT
The basis SWOT matrix template is the _____________ that is most commonly associated with SWOT analysis, it includes the strengths, weaknesses, opportunities, and threats in a _______
four-quadrant table, color-coded grid
Use the ____ to identify the key marketing attributes needed for product success
10Ps marketing matrix
Is perfect for considering the best approach to bringing your product to market and how you will promote it over its lifecycle
10Ps marketing matrix
Asks what will you charge? How will you promote it? and how will costumers actually buy it
10Ps
The segment profile is _________ value
of serving them.
ideal for helping to better define a set of customers and the market
The ______ is ideal for helping to better define a set of customers and the market value
of serving them.
segment profile
It is useful for describing the characteristics of a group of similar people and better understanding
their challenges and needs.
Segment profile
Create multiple segment profiles to intelligently consider different customer personas and
which groups you are in the best position to serve well.
Segment profile
Segment profile: It is _____ and better understanding
their challenges and needs.
useful for describing the characteristics of a group of similar people
Segment profile: Create multiple segment profiles to intelligently ____ and
which groups you are in the best position to serve well.
consider different customer personas
