sampling Flashcards

1
Q

what is random sampling

A

technique where every member of the target population has an equal chance of being chosen to take part in the study.This involves identifying everyone in the target population and using a random number generator to choose from the population

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2
Q

what are the strengths of random sampling

A

creates unbiased and representative sample of the target population so results are generalizable

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3
Q

what are the weaknesses of random sampling

A

difficult when the target population is large as everyone has to be identified this is a weaknesses as it is time consuming and is still not guaranteed to be representative

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4
Q

what’s volunteer sampling

A

sample consists of participants who volunteered to be part of a study when asked or responding to an advert

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5
Q

what are strengths of volunteer sampling

A

-convinent and no bias from researcher so less time consuming
-consent is provided when they volunteer so more ethical

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6
Q

what are the weaknesses of volunteer sampling

A

-some bias in where the researcher puts the advert
-only certain type of people volunteer so they may have shared characteristics like personality

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