experiments Flashcards
describe lab experiments
-have variables that a researcher can manipulate to determine cause and effect
-high level of control to eliminate EVs
-take place in an artificial setting
-typically follow a standardised procedure
-usually collect quantitative data
-examples:milgram,baddley
strengths of lab studies
-variables can be controlled=eliminate Evs=valid
-can gain cause and effect and determine relationships between variables
-standardised=reliable
weaknesses of lab studies
-low in ecological validity=dont reflect real life situations
-high in demand characteristics
-ethical concerns as researchers are responsible for ppts and often manipulating behaviour
describe a feild study
-researcher has control over IV to see if results on DV help determine cause and effect
-have lower levels of control as they take place in the real world so can be impacted by EVs
-feild experiments take place in naturalistic settings
-not standardised
-examples:sherif
strengths of field studies
-high in eco validity
-reduction in demand characteristics
-can gain information about cause and effect which can help determine relationships
weaknesses of field studies
-low in reliability
-lower in validity