research designs Flashcards
what is independent measures
ppts only take part in one condition so requires 2 separate groups
strengths of independent measures
-avoids order effects as ppts wont become bored or tired so more valid
-less chance of demand characteristics as ppts is less likely to know the aims if they only do one condition
weaknesses of independent measures
-more people are needed due to separate conditions so more time consuming
-may be partcipant variables which confound results=less valid
what is repeated measures
one group of ppts takes part in both conditions
strengths of repeated measures
-avoids ppt variables=more valid
-fewer people needed=less time consuming
weaknesses of repeated measures
-demand characteristics are more likely=easier for ppts to quess aims and alter their behaviour
-order effects are likely to occur=reduces validity
what is a matched pairs design
particpants are matched in each condition for characteristics that may have an effect on their performance e.g IQ,
strengths of matched pairs
-avoids ppt variables =valid
-avoids order effects
-less chance of demand characteristics
weakness of matched pairs
-hard to find appropriate matches=time consuming and may still be ppt variables
-requires more ppts=time consuming