Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

APR > RPIE Key Definitions > Flashcards

RPIE Key Definitions Flashcards

Common vocabulary for PR Research, Planning, Implementation and Evaluation

1
Q

Cognitive predisposition, often unconscious, relating to likes and dislikes. Affective rather than cognitive, subjective, global or general and enduring. Cannot be measured through direct questions.

A

Attitudes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Breakdown of audience based on common characteristics

A

Audience segmentation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Data collected before or at the beginning of a project or program

A

Baseline data

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Comparing products and services from one org to those of competitors or those recognized as “best in the industry” or signifying milestones or progress achieved during the life of a project

A

Benchmarking

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

A complete analysis of an organization’s communications processes, both internal and external

A

Communications audit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

A study of publications, print, online and broadcast reports, speeches and letters to measure, codify, analyze and evaluate the coverage of an organization, its people and activities

A

Content analysis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Collecting information that describes existing conditions

A

Descriptive research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Monitoring of an organization’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans

A

Environmental scanning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Gathering information using scientific principles, which allows accurate statements about publics based on evidence drawn from scientifically representative samples.

A

Formal research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Gathering information for use in making decisions before a program begins

A

Formative research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

A bar chart that shows the visual and linear direction of projects tasks

A

Gantt Chart

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Statement that spells out the overall outcomes of a program, directly related to the problem/opportunity at hand.

A

Goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Collecting information that exists on the record

A

Historical research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Gathering information that doesn’t necessarily follow the scientific method and are usually subjective and exploratory

A

Informal research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

The overarching reason an organization exists

A

Mission statement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Measurable result that must be achieved with each public

A

Objectives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Quantitative research method that combines questions from several organizations into a research company’s national or regional poll. Often less expansive than a standalone effort.

A

Omnibus survey/study

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Observable responses or statements concerning issues or topics. Specific to a topic and time, rational and changeable.

A

Opinions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Measureable result of change in attitude, action, awareness, behavior, opinion or support

A

Outcomes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Measure of tools, tactics or activities supporting a plan

A

Outputs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Individuals whose opinions are sought in a survey

A

Population

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

How an organization wants to be seen and known among its publics

A

Positioning

23
Q

Investigation or data collected, done yourself or by someone you have hired

A

Primary research

24
Q

Brief summary of a situation as it currently exists, written in the present tense, without blame or solution (identifies source, where, when, who is affected, how, and why)

A

Problem statement

25
Q

Method to ensure a survey sample includes representatives of each subset in the survey population in proportion to the group’s size in the universe

A

Proportional sampling

26
Q

Research that gathers impressions and feelings about topics or probes understanding of issues without relying on statistical methods.

A

Qualitative research

27
Q

An equal chance of being selected for a survey

A

Random sample

28
Q

A survey that yields the same results on repeated trials

A

Reliability

29
Q

The systematic gathering of information to describe and understand situations, check assumptions and make decisions. Helps define the problem.

A

Research

30
Q

A person who participates in a survey

A

Respondent

31
Q

Determination of how likely certain emergencies or crises are to occur

A

Risk assessment

32
Q

Assessing risk and developing strategies to manage them

A

Risk management

33
Q

A portion of the larger whole

A

Sample

34
Q

The systematic pursuit of data through replicable observation and experimentation. using a testable hypothesis, methods that can be replicated, empirical data and compared results

A

Scientific method

35
Q

Using research findings of other or collecting information secondhand

A

Secondary research

36
Q

Information pulled together to define a situation

A

Situational analysis

37
Q

A person or group with an interest in an org or cause, someone affected by an org or who can affect an org

A

Stakeholder

38
Q

The approach taken for a plan to achieve objectives. It is the “how” of a PR plan. The “ladder” to achieve an objective.

A

Strategy

39
Q

Formulating plans for achieving goals

A

Strategic thinking

40
Q

Gathering information as a way of monitoring a program and documenting the effectiveness of the whole program or its parts

A

Summative research

41
Q

The exact activities and methods used at the operational level to implement a strategy and reach an objective. The “rungs on the ladder” to achieve an objective

A

Tactics/tools

42
Q

Tracking an analyzing trends in news coverage, online activity, marketplace events and the overall environment to prepare and respond as changes occur.

A

Trend analysis

43
Q

The degree to which a research study accurately assesses what the researcher set out to evaluate

A

Validity

44
Q

The extent to which the results of the study can be transferred to other settings or groups

A

External validity

45
Q

Assesses a study’s methodology and alternative explanations for study results

A

Internal validity

46
Q

A 100 percent sample, best if your universe is less than 300.

A

Consensus

47
Q

A systematic sample drawn in such a way the likelihood of being chosen is equal or known. A random sample is an example.

A

Probability sample

48
Q

An informal selection of people to be interviewed. Chosen by convenience (who is near you at a given time), quota (same number of each kind), dimensional (anyone who matches identified dimensions), snowball (finding people through others meeting ID’d characteristics) or purposive (a sample that suits your purpose) circumstances

A

Nonprobability sample

49
Q

Assumptions people live by. Understandings about the way things in the world work or should be. Building blocks of attitudes and opinions.

A

Beliefs

50
Q

Explicit standards for evaluating right or wrong, desirable or undesirable. Determine what people think are important in life. Usually covert. Most people cannot explain why they make these judgments

A

Values

51
Q

Differences among people within a group

A

Diversity

52
Q

Achieved when a business recognizes the strengths and specific needs/preferences of its diverse publics

A

Managing diversity

53
Q

Relating to people in various cultural groups

A

Multicultural relations/workplace diversity

APR (10 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions