Management Function Terms

Question 1

A controlled method of delivering messages and gaining media placement

Answer 1

Advertising

Question 2

A product, service or concept that is publicly distinguished from other products, services or concepts so it can be easily communicated and marketed.

Answer 2

Brand

Question 3

Creating and disseminating the brand name

Answer 3

Branding

Question 4

Building relationships with constituent publics where an organization operates. Dealing and communicating with citizens and groups within an org’s operating area.

Answer 4

Community relations

Question 5

Media and tools that are under direct control of the sender

Answer 5

Controlled communications channels

Question 6

Advising management about policies, relations and communications

Answer 6

Counseling

Question 7

Protecting and defending an individual, company or organization facing a public challenge to its reputation.

Answer 7

Crisis communication

Question 8

Building sound relationships between an org and its employees

Answer 8

Employee relations

Question 9

Fostering relationships with investor publics

Answer 9

Financial relations

Question 10

The value of a business’ intangible assets. The difference between the value of a company’s net tangible assets and the company’s market value. Closely related to reputation.

Answer 10

Goodwill

Question 11

Relationship building between an organization and government. Dealing and communicating with legislatures and government agencies on behalf of an org.

Answer 11

Government relations

Question 12

Creating social change for average people. Organizing based on the power of people to take collective action on their behalf.

Answer 12

Grassroots organizing

Question 13

Organizing based on the power of community influencers to sway opinion and influence action.

Answer 13

Grasstops organizing

Question 14

Fosters and maintains relations with a government or its officials to influence legislation and/or regulation

Answer 14

Lobbying

Question 15

Identifies human needs and wants, offers products and services to satisfy those demands.

Answer 15

Marketing

Question 16

Activities designed to sell a product or service or idea

Answer 16

Marketing communications

Question 17

Seeking publicity for an organization and responding to queries from journalists

Answer 17

Media relations

Question 18

Creating newsworthy stories and events to attract media attention and gain public notice

Answer 18

Press agentry

Question 19

Taking the initiative to develop and apply PR plans to achieve measurable results toward set goals and objectives.

Answer 19

Proactive public relations

Question 20

Activities designed to win publicity or attention.

Answer 20

Promotion

Question 21

Messages specifically designed to shape perceptions or motivate actions that an organization wants

Answer 21

Propaganda

Question 22

Propoganda Devices (7 types)

Answer 22

Glittering generalities (broad statements)
Name calling (vilify opponents)
Transfer (guilt or credit by association)
Bandwagon ("everybody's doing it")
Plain folks (anti-elitism)
Testimonials (personal story to endorse cause)
Card stacking (one-sided argument)

Question 23

Any group of people tied together by some common factor or interest

Answer 23

Public

Question 24

Builds and maintains mutually beneficial governmental and local community relations. Practices by military and governmental agencies

Answer 24

Public affairs

Question 25

Information open to or belonging to the public

Answer 25

Public information

Question 26

Information from an outside source that is used by news organizations because of its news value

Answer 26

Publicity

Question 27

Response to crises and putting out fires defensively rather than initiating programs.

Answer 27

Reactive public relations

Question 28

A connection or association between entities.

Answer 28

Relationship

Question 29

Systematic actions and messages designed to influence what people in key publics think about an organization

Answer 29

Reputation management

Question 30

Activities designed to interact with publics and listen to them

Answer 30

Special events

Question 31

Message delivery methods that are not under direct control of the company

Answer 31

Uncontrolled communications channels