Managing Relationships in PR

Question 1

A connection between two entities

Answer 1

Relationship

Question 2

Strategic and utilitarian relationships, relying on persuasion and break down when disagreements arise between the parties involved.

Answer 2

Exchange relationships

Question 3

Relationships based on emotional ties, proximity and geography. Rely on two-way dialogue and are likely to survive disputes.

Answer 3

Communal relationships

Question 4

The three types of organizational public relationships

Answer 4

1. professional
2. personal
3. community

Question 5

Actions taking in a consensus building effort

Answer 5

1. Identify/recruit appropriate representatives
2. Guide participants to establish agenda/process
3. Identify and analyze the problem with participants
4. Evaluate possible solutions
5. Direct the group through the decision-making process
6. Obtain finalization and unanimous approval

Question 6

The three critical elements of negotiation

Answer 6

1. Information
2. Time
3. Power

Question 7

Systematic actions and messages designed to influence what people in key publics think about an organization

Answer 7

Reputation management

Question 8

The sum of what others say and think about you or your organization, conferred by publics, not projected by organizations

Answer 8

Reputation

Question 9

Characteristics you or your organization present so others may remember you

Answer 9

Image