Key PR Figures

Question 1

Capitalized on slogans and staged events, like the Boston Tea Party

Answer 1

Samuel Adams

Question 2

Wrote Crystallizing Public Opinion, the first book on public relations (published 1923). Coined the term “public relations counsel”

Answer 2

Edward L. Bernays

Question 3

Founded one of the world’s largest PR agencies during the mid-20th century. Represented the Tourist Information Office for Nazi Germany during the 1930s, which led Congress to pass the Registration of Foreign Agents Act in 1913.

Answer 3

Carl Byoir

Question 4

Understood the power of publicity to mobilize the public. Started the Four Minutemen. Created spokespersons.

Answer 4

George Creel

Question 5

Pioneered widespread use of radio, Hollywood and other mass media to publicize the war effort.

Answer 5

Elmer Davis

Question 6

Founded the American Council on Public Relations, which ultimately became PRSA.

Answer 6

Rex Harlow

Question 7

Long-time public relations advisor to FDR. Recognized that mutually beneficial public relationships could be built only by coupling responsible performance with persuasive publicity.

Answer 7

Louis McHenry Howe

Question 8

Created a “Declaration of Principles” in 1906. Issued the first news release in 1906. Among the first to recognize that publicity needs to be supported by good works. Used testimonials. Advised clients to make full disclosure, tell the truth and persuade management to do the same.

Answer 8

Ivy Ledbetter Lee

Question 9

Helped set the standard for corporate PR as AT&T vice president

Answer 9

Arthur W. Page

Question 10

Nation’s first publicity agency (1900)

Answer 10

Publicity Bureau

Question 11

First president to exploit news media

Answer 11

Theodore Roosevelt

Question 12

Created the first corporate PR department (1889)

Answer 12

George Westinghouse