Roland Barthes Flashcards
1
Q
How do texts communicate their meanings according to Roland Barthes?
A
Through signification
2
Q
Barthes argues that the audience does what to understand different texts
A
Decode the signs
3
Q
What does semiotics mean?
A
The study of how meaning is created and communicated thru signs
4
Q
Signs can function at what 2 levels?
A
Connotation and denotation
5
Q
What two factors can influence the way an audience interprets an image?
A
Culture and context
6
Q
What does status of myth mean?
A
Constructed meanings can become self evident achieving status of myth thru neutralisation so a symbol can have meaning even though it is socially constructed and is just an object
7
Q
what are the strengths of Gerbner’s cultivation theory?
A
it highlights the influences that media can have on audiences.
