Tide Advert Flashcards
Who is the target demographic for the tide advert?
Middle class American women
Where is binary opposition used in the tide ad?
Tide is compared in binary opposition to ‘any other wash day product’ meaning it’s the best in the market
What visual codes are used in the tide advert
Bright colours (primary)
Hair and makeup done
San serif font
Comic strip
What hegemonic notions are seen?
She conforms to the hegemonic notions of beauty
What stereotypes are seen?
Stereotypes women as housewives with nothing better to do than clean their houses
What was the historical context that lead to the tide ad
USA had entered a very prosperous time both economically and socially. Post world war2 and Great Depression also rationing had just ended meaning people were a lot happier
What was the economic context?
Inflation hit an all time low consumerism was very higher
