Tide Advert Flashcards
Who is the target demographic for the tide advert?
Middle class American women
Where is binary opposition used in the tide ad?
Tide is compared in binary opposition to ‘any other wash day product’ meaning it’s the best in the market
What visual codes are used in the tide advert
Bright colours (primary) which links to simpler times and happier post war era and also the comic strip style
Hair and makeup done, woman also has a happy face
love hearts above the womans head signifies that she loves her tide product.
Comic strip which simplifies the use that tide has and make it seeem easy to use makes it fun to read and draws in audiences.
What hegemonic notions are seen in the tide advert?
She conforms to the hegemonic notions of beauty and the dominant hegemonic standards for women at the time which was to look beautiful and be domesticated
What stereotypes are seen?
Stereotypes women as housewives with nothing better to do than clean their houses
What was the historical context that lead to the tide ad
USA had entered a very prosperous time both economically and socially. Post world war2 and Great Depression also rationing had just ended meaning people were a lot happier
What was the economic context?
Inflation hit an all time low consumerism was very higher
