music videos Flashcards
why are music videos produced?
for promotional or artistic purposes
they are also marketing devices used to promote sale of music recordings
what did Carol Vernallis say about the narratives of music videos
“music videos do not embody complete narratives or convey finely thought stories
why do music videos not have complete narratives?
so that it doesn’t distract from the artist
how is gratification and pleasure provided to the audience?
intertextual references either to other music videos or films?/Tv
what is voyeurism?
the pleasure of looking at someone doing something and can increase the videos ‘attractiveness’
what do music videos demonstrate?
genre conventions
how can the relationship between the lyrics and visuals affect the music video?
the visuals can illustrate, amplify, or contradict the lyrics
how are relationships built between the artist and audience?
the close-ups of the artists gives them the representation and publicity they require - demanded by the record label.
