black panther Flashcards
what marketing campaigns did Disney use for black panther and what audiences did this reach?
Lexus - car manufacturer, released two limited edition cars, this targeted an older male audience that is interested in technology
Kendrick Lamar - sound track, Lamar has a young, black, urban male audience which is a specific target demographic.
trailers- BP had several trailers released on different platforms that were edited in a way to show the most exciting and interesting parts, this targets the pre sold audience of Marvel fans as that is a common convention of super hero films.
black history month- the release date was in Feb which is USA’s BHM so many crowd funding sights were made so that young black children could go to the cinema targeted young black children and black audiences
New York Fashion Week - entire fashion show filled with clothes inspired by the movie called welcome to Wakanda. this targeted a black female audience.
Instagram - the trailer was posted on IG which allowed people to repost the trailer and targeted a younger audience.
what is Afrofuturism?
cultural aesthetic that combines science-fiction, history and fantasy to explore the African-American experience and aims to connect those from the black diaspora with their forgotten African ancestry.
what are some features of the teaser poster for BP?
Minimalist - shows Chadwick in the centre of the frame on a throne in a large empty room.
release date - 16/2/2018 BHM
royalty - he’s sat on a throne, in a castle/ palace.
what is the symbolism behind the shape of the throne?
the shape of the throne is a reference to the wicker chairs which
