response flashcards

Question 1

what is minority influence

Answer 1

minority influence is a form of social influence in which a minority of people persuade others to adopt their beliefs, attitudes or behaviours. This then leads to internalisation or conversion in which private attitudes are changed as well as public behaviour.

Question 2

what are the factors affecting minority influence

Answer 2

Commitment
Consistency
Flexibility

Question 3

what is consistency

Answer 3

This is where the minority takes a consistent approach meaning people start to consider the issue more carefully
-synchronic consistency: theyre all saying the same thing
diachronic consistency: theyve been saying the same thing at the same time

Question 4

what is commitement

Answer 4

when a minority adapts a commitment approach to its position it may become difficult to ignore
eg the green party; there thing has always been being green
this approach is affective becayse joining a minority has a bigger cost for peopole therefore they need to see the serious nature of the minority thet are going to join
Augementation principle-majority pays attention

Question 5

what is flexibility

Answer 5

accoridng to Nemeth (1986)
“consistency can be interpreted negatively”
They must negate their position with the majority-have some flexibility/compromise to make changes
balance betweenconsistency and flexibility is key.

Question 6

what are the two factors contributing to resistance to social influence

Answer 6

aspects of personality-eg locus of control
social support

Question 7

describe locus of control