Research methods year 2 Flashcards
What is correlation?
Refers to a mathematical technique which measures the relationship or association between two continuous variables
What is the correlation coefficient? (5)
- A number between -1 and +1 that represents the direction and strength of a relationship between co-variables
- The closer the coefficient is to 1 (+1 or -1), the stronger the relationship between the co-variables
- The closer to 0, the weaker the relationship is
- Value of +1 represents a perfect positive correlation
- Value of -1 represents a perfect negative correlation
Advantage of correlations
Relatively economical - unlike a lab study, there is no need for a controlled environment and can use secondary data. Less time-consuming than experiments
Disadvantage of correlations
Extraneous variables - there is no guarantee that additional influences will stay out of the correlational research study
Describe case studies (4)
- A research method that involves a detailed study of a single individual, institution or event
- Tend to be longitudinal - take place over a long period of time. They may involve gathering data from family and friends of the individual as well as the person themselves
- Often involve analysis of unusual individuals or events, e.g person with a rare disorder
- Interviews, observations, questionnaire or a combination. The data collected is mainly qualitative
Advantage of case studies
They produce rich, detailed data. Preferred to the more ‘superficial’ forms of data that might be collected. Such detail is likely to increase the validity of the data collected
Disadvantage of case studies
Small samples - sample may be one individual/event with unique characteristics. This makes it difficult to make generalisations
What is content analysis?
A type of observational technique which involves studying people indirectly, through qualitative data. Qualitative data collected in a range of formats can be used, such as video or audio recordings, or written responses
Describe coding
Coding involves the researcher developing categories for the data to be classified. These categories provide a framework to convert qualitative material into quantitative data, which can then be used for further (statistical) analysis
Describe the process of content analysis (5)
- Data is collected - the content that you’re looking at
- Researcher reads through or examines the data, making themselves familiar with it
- The researcher identifies coding units
- The data is analysed by applying the coding units
- A tally is made of the number of times that a coding unit appears
What is thematic analysis?
A technique that helps identify themes throughout qualitative data. A theme is an idea or a notion, and can be explicit (such as stating that you feel depressed) or implicit (for example, using the metaphor of a black cloud for feeling depressed)
Describe the process of thematic analysis (4)
- Familiarise yourself with the data
- Generate main themes
- Review themes and identify sub-themes and examples
- Produce a report
Advantage of content analysis
Affordable - a relatively inexpensive methodology as researchers don’t have to travel like in the case of surveys and questionnaires. Most of the data is readily available, so researchers can use it
Disadvantages of content analysis
Time-consuming - it involves data collection and exhaustive data analysis
Advantage of thematic analysis
The researchers may identify unexpected themes, providing guidelines for future research.
Disadvantage of thematic analysis
Time-consuming process
What is reliability?
Refers to the ability of the study or test to produce consistent results if or when repeated at a later date
What are the ways of assessing reliability? (2)
- Test-retest
- Inter-observer
Describe test-retest (2)
- The same test or questionnaire is given to the same person on two or more different occasions
- The two sets of scores are correlated to see if they are similar, if the correlation shows a strong positive relationship then the test is considered to be reliable
Describe inter-observer reliability (4)
- The extent to which there is an agreement between two or more observers involved in observations of a behaviour
- Watch the same event and record it individually. They will then share results
- The observations of the observers are correlated and if the results show a strong positive relationship then the test is considered to be reliable
- The correlation coefficient should exceed +0.8 for reliability
Improving reliability - questionnaires (2)
- A questionnaire that produces low test-retest reliability may need some items to be deselected or rewritten
- The researcher may replace some open questions with closed, fixed-choice alternatives which may be less ambiguous
Improving reliability - interviews (2)
Use the same interviewer each time. If this is not possible, all interviewers must be trained (e.g. so they avoid questions that are leading or ambiguous
Improving reliability - observations (2)
- Behavioural categories should be operationalised and measurable
- Categories should not overlap (e.g. ‘hugging’ and ‘cuddling’), all possible behaviours should be included