Research Methods- Questionnaires Flashcards
1
Q
What kind of questions do questionnaires mainly use?
A
Closed questions and multiple-choice answers but some use open-ended questions
2
Q
How do closed questions affect reliability and validity?
A
Give you quantitative data which positivists like
3
Q
How do open-ended questions affect validity and reliability?
A
Give you insight into meanings and motives so qualitative data which interpretivists prefer
4
Q
What should questionnaires do?
A
- Use clear and simple questions which are easy to understand
- Give clear instructions and make it easy for respondent
- Have clear layout that doesn’t intimidate people
- Give range of options on multiple-choice questions
- Measure what you want to measure
5
Q
What should questionnaires not do?
A
- Ask questions that are embarrassing, threatening or complex questions
- Ask two questions instead of one
- Be too long
- Use sociological terms that few people understand
- Lead respondent to answer a question in a particular way
6
Q
What kind of topics can questionnaires be used to investigate?
A
TV viewing habits, purchasing habits, voting behaviour and experiences of crime
7
Q
What are advantages of questionnaires?
A
- Easy to administer
- Reliable
- Anonymous
- Suitable for sensitive topics
- Large sample, representative
8
Q
What are limitations of questionnaires?
A
- Respondents may not tell the truth
- Questions could be misleading or mean different things to different people
- Respondents can’t give extra information
- Questions can’t be explained
- Low response rate