Research Methods- Questionnaires Flashcards

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1
Q

What kind of questions do questionnaires mainly use?

A

Closed questions and multiple-choice answers but some use open-ended questions

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2
Q

How do closed questions affect reliability and validity?

A

Give you quantitative data which positivists like

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3
Q

How do open-ended questions affect validity and reliability?

A

Give you insight into meanings and motives so qualitative data which interpretivists prefer

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4
Q

What should questionnaires do?

A
  • Use clear and simple questions which are easy to understand
  • Give clear instructions and make it easy for respondent
  • Have clear layout that doesn’t intimidate people
  • Give range of options on multiple-choice questions
  • Measure what you want to measure
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5
Q

What should questionnaires not do?

A
  • Ask questions that are embarrassing, threatening or complex questions
  • Ask two questions instead of one
  • Be too long
  • Use sociological terms that few people understand
  • Lead respondent to answer a question in a particular way
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6
Q

What kind of topics can questionnaires be used to investigate?

A

TV viewing habits, purchasing habits, voting behaviour and experiences of crime

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7
Q

What are advantages of questionnaires?

A
  • Easy to administer
  • Reliable
  • Anonymous
  • Suitable for sensitive topics
  • Large sample, representative
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8
Q

What are limitations of questionnaires?

A
  • Respondents may not tell the truth
  • Questions could be misleading or mean different things to different people
  • Respondents can’t give extra information
  • Questions can’t be explained
  • Low response rate
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