research methods pt 3 Flashcards
data
information used as
part of or generated by an
investigation
primary data
data collected first-hand
by a researcher
secondary data
data sourced from others’
prior research
Quantitative data
data that is expressed
numerically
Qualitative data
data that is expressed
non-numerically
Objective data
factual data that is observed and measured independently
of personal opinion
Subjective data
data that is informed by personal opinion, perception, or interpretation
Descriptive statistics
statistics that summarise,
organise, and describe data
Measures of central
tendency
descriptive
statistics that summarise
a data set by describing
the centre of the
distribution of the data set
with a single value
Mean
a measure of
central tendency that
describes the numerical
average of a data set,
expressed as a single value
Outlier
a value that
differs significantly from
other values in a data set
Median
a measure of
central tendency that is
the middle value in a data
set ordered from lowest
to highest
Mode
a measure of
central tendency that is the
most frequently occurring
value in a data set
Measures of variability
statistics that summarise
and describe the spread
and distribution of a
data set
Range
a measure of
variability that is a value
obtained by subtracting
the lowest value in a data
set from the highest value