Research Methods Flashcards
What is a case study?
In depth analysis of an individual, small group or event
What are methods used in case studies?
Interviews
Observations
Questionnaires
What are strengths of case studies?
Lots of info gathered- different research methods are used to gather data
Different methods used means data is valid- many aspects of case have been researched
What are weaknesses of case studies?
Every case is unique- results can’t be applied to everyone
Can be unethical to induce behaviours in lab experiments
What is a correlational study?
Aim to analyse relationship between 2 variables
What is a positive correlation?
When one variable goes up, the other goes up
What is a negative correlation?
When one variable goes up, the other goes down
What is a strength of correlational study?
Cost effective- don’t need to conduct own experiment as your analysing other experiments related to hypothesis
What is a weakness of correlational study?
Researchers are unable to establish cause and effect. You can only see the relationship between 2 variables
What is an observation?
Researcher watches and records participants behaviours without interfering
What does naturalistic mean in an observation?
Participants natural environment
What does structured mean in an observation?
Researchers have control. E.g. in a lab
What does overt mean?
Participants know they’re being observed
What does covert mean?
Participants don’t know they’re being observed, which can be unethical
What is a strength of an observation?
Real human behaviour being observed
What is a weakness of an observation?
Participants may fake their behaviour
What is a questionnaire?
They consist of questions that require info about attitudes, opinions, lifestyles and any aspect of their lives
What is a laboratory experiment?
The environment they take place in is conduced and controlled
What is a positive aspect of a lab experiment?
Experimenter can control other factors that may impact the study easier
What are negative aspects of using a lab experiment?
Due to artificial setting, behaviours shown may not reflect everyday behaviours
What is a field experiment?
Takes place in an environment that’s natural to participants
What is a positive aspect of a field experiment?
Behaviours shown by participants will be true to everyday life
What is a weakness of a field experiment?
Researcher has limited control over factors in the setting that may impact the result
What does an interview consist of?
Interviewer verbally asks participant questions either face to face or by phone
What are the 3 types of interview?
Structured
Semi-structured
Unstructured
Define a structured interview
A set of pre-determined questions asked to all participants
Define a semi-structured interview
Prepared questions that can be adapted based on participant
Define an unstructured interview
No pre-determined questions, just a prepared theme. Each interview will be different
What is a strength of a structured interview?
If structured interview is used, data is high in reliability and can be replicated to check consistency of answers
What is a negative aspect of an unstructured interview?
Difficult to replicate
what is an open question?
one that can be answered in any way the participant chooses
what type of data does an open question provide?
qualitative
what are strengths of open questions?
doesnt restrict participants responses
what are weaknesses of open questions?
difficult to analyse data as its subjective
what are closed questions?
restricts participants responses (usually on a scale)
what type of data does closed questions provide?
quantitative
strengths of closed questions?
easy to analyse and compared
weaknesses of closed questions?
can restrict participants responses
what are researcher effects?
when the behaviour of the researcher influences the participant
external reliability?
consistency of results over time
internal reliability?
consistency of a test
one way to measure external reliability?
test-retest method
what is the test-retest method?
when you give the same participant the same questionnaire more than twice to check for consistency of answers
what is inter-relater reliability?
when two or more researchers interpret the participants responses
what is face validity?
whether our questions appear to be
predictive validity?
whether the results of the questionnaire can predict people’s behaviour in the future
concurrent validity?
measures how well a new test compares to a well-established test
what is random sampling
every member of population has equal chance of being selected
strength of random sampling
relatively unbiased and can choose subgroups
weakness of random sampling
time consuming
what is stratified sampling
researcher divides the population into separate groups
strength of stratified sampling
important subgroups selected