Research methods Flashcards
Why do psychologists carry out research
to find answers to questions they ask and collect data for real implication
What is the difference between primary and secondary data
-Primary research = the information the psychologist collects for the purpose of their aims
-Secondary research = pieces of information that already exist and are collected by others
What is the difference between quantitative and qualitative data
qualitative data = harder to analyze but gives rich detailed information that explains complex human behaviour
-quantitative data –> easy to put into a computer and analyse
What are the stages of the research project
1) Developing the aims of the research
2) Pilot studies
3) selecting samples + experimental design
4) collecting the data
5) analysing the data
6) Evaluating the project
What occurs during developing the aims of research
outline intentions and purpose of research, predicting what you will find
What occurs during pilot studies
decide on your research method and do a small scale pilot to check if it will work
What occurs during selecting samples and experimental design
select the group of people you will study and how you will group participants
What occurs during collecting, analysing and evaluating data
4) collecting the data —> go out and collect data using research method chosen
5) analysing the data –> place data into tables/graphs and apply statistical tests to find patterns
6) Evaluating the project –> research conclusions, strengths + limitations, suggest practical application, future research
What are the aims of pilot studies
small scale trial run of the investigation, check the procedures/material, allow researcher to make modifications if necessary
Why should psychologists use a pilot study
-check for errors/identify potential issues
-save money/time in the long run
-ensure research method is appropriate and not ambiguous
- check to see if research is ethical
Define the experimental method
involves manipulating one variable to determine if these changes cause changes in another variable. This method relies on high levels of control to test a hypothesis
What is a research aim
a general statement about what the researcher intends to investigate (purpose of research study
define a variable
things in the investigation that are manipulated, measured and controlled,
what is the independent variable
an aspect of the research situation that is manipulated
what is the dependent variable
the variable in the experimental situation that is measured by the researcher and should be caused by the independent variable.
what is operationalise
to be precise and clear about what is being manipulated and measured (testable and repeatable)
what is a hypothesis
statement of what you believe is true
what researcher predicts will happen
what are the steps to forming a hypothesis
1) possible hypothesis
2) 2 independent variables and another possible hypothesis
3) Operationalising the independent variables
4) operationalize the dependent variable
5) fully operationalised hypothesis
what is the difference between a directional and non directional hypothesis
Directional hypothesis –> Participants who….will…compared to participants who
Non-directional hypothesis –> There will be a difference in…between…and…
when would each hypothesis be used
A directional hypothesis is used if there is an agreeable outcome whereas a non-directional hypothesis is used if the previous research is contradictory/there is limited research.
what are the 4 types of experiments
lab experiment
field experiment
natural experiment
quasi experiment
what are lab experiments
an experiment that takes place in a controlled environment within which the researcher manipulates the IV and records the effect of the DV whilst maintaining strict control of extraneous variables e.g bobo doll
what are field experiments
an experiment that takes place in a natural setting within which the researcher manipulates the IV and records the effect on the DV – some variables cannot be controlled due to unpredictability of a public setting
what are natural experiments
an experiment where the change is not brought by the researcher but would have happened even if the researcher had not been there. Participants cannot be randomly allocated to experimental groups as they are already pre set environments e.g capture people in daily life
what are quasi experiments
a study that is almost an experiment but lacks key ingredients, the IV has not been determined by anyone and the variables simply exist e.g being older or younger. E.g adoption rates
what are strengths and limitations of lab experiments
Strengths of Lab experiments –> controlled environment; we can easily see changes and what caused it. Replicable and extraneous variables are removed
Limitations of Lab experiments –> lacks ecological validity; the ability to repeat the experiment in a real world setting cannot apply to everyday life
what are strengths and limitations of field experiments
Strengths of field experiments –> more realistic to daily life –> done in an environment that is more natural which means that results produced may be more valid and authentic especially if participants are unaware of the experiment
Limitations of field experiments –> loss of control over extraneous variables and lacks ethics due to concerns around consent/privacy
what are strengths and limitations of natural experiments
Strengths of the natural experiment –> provides opportunities for research; high external validity because they involve the sway of real life issues and problems as they happen
Limitations of natural experiment –> participants may not be randomly allocated to experimental decisions which means researcher may be less sure whether the IV affected the DV
what are strengths and limitations of the quasi experiment
Strengths of the quasi experiment –> controlled conditions which share strengths of lab experiments
Limitations of quasi experiment –> cannot randomly allocate ppts to conditons and therefore may be confounding variables
what are the 3 types of experimental design
independent groups
repeated measures design
matched pair designs
what are independent groups
different participants are used in each condition of the IV. This means that each condition of the experiment includes a different group of participants which should be done by random allocation. 2 groups
what are repeated measures design
the same participants take place in each condition of the IV
what are the matched pairs design
pairs of participants are matched depending on variables. One of the pair goes to control group and the other goes to the experimental group
what are advantages and disadvantages of independent groups
Advantages –> avoids order effects e.g fatigue as people participate in one condition only
Disadvantages –> differences between participants may affect results e.g variations in age
Random allocation deals with limitations (participant variables) through computer generator and anonymised name draws
what are advantages and disadvantages of repeated measures design
Advantages –> participant varibales are reduced and controlled, easier to conduct due to fewer participants needed
Disadvantages –> order effects arise due to repeating 2 tasks, Acts as a confounding variable and performance varies
Counterbalancing –> half participants take part in condition A then B and reverse for other half (B then A)
what are advantages and disadvantages to the matched pairs design
Advantage –> order effects and demand characteristics are less of a problem due to one conditioned group per participant
Disadvantages –> hard to reduce participant variables and matching can be time consuming/expensive, impossible to match people exactly
Random allocation –> randomly assigned to conditions
Define extraneous variables
variables that are not the IV but could affect the DV if not controlled e.g time of day, noise distraction etc
name the 4 potential extraneous variables
demand characteristics
investigator effects
situational variables
participant variables
what are demand characteristics
changing your behaviour to how participants think the experimenter wants them to react
how can demand characteristics be controlled
deception (lying about true aims of the study),
single blind design or
double blind design
what are investigator effects
any clues from the researcher that encourage certain behaviours in the participant) e.g indirect investigator effects – the measurement of the variables may be carried out in a way which makes the desired outcome more likely
how can investigator effects be controlled
a double blind design, interrater reliability (researcher checks results) and standardized instructions (pre written script)
what are situational variables
features of research situation that may affect participants behaviour for example order effects
how can situational variables be controlled
standardized procedures and standardized instructions and counterbalance which eliminates order effects
what experimental designs include participant variables
independent groups
matched pairs design
how can you control participant variables
random allocation can be done/randomisation of biases
what happens if extraneous variables are failed to be controlled
confounding variables may occur that damages the internal validity of an experiment
define a population
a group of people who are the focus of the researchers interest from which a sample is drawn
define a sample
a group of people who take part in a research investigation, The sample is drawn from a target population and is presumed to be representative of that population
define sampling techniques
the method used to collect a sample
define a bias
when certain groups may be over of under represented within the sample selected (limits generalisation)
define generalisation
the extent to which findings and conclusions from a particular investigation can be broadly applied to the population. This is more possible if the sample of participants is representative of the population
what are the 5 sampling techniques
-random sampling
-stratified sampling
-systematic sampling
-volunteer sample
-opportunity sample
what is random sampling
all members of the target population have an equal chance of being selected e.g names randomly picked from a list
what is systematic sampling
chosen for selecting from a target group. Differs to random sampling as it does not give an equal chance of selection to each individual in the target group e.g every 4th person in a list is used
what is stratified sampling
composition of the sample reflects the proportions of people in certain groups within the population
select participants in groups from a specific target population
what is an opportunity sample
the researchers simply decide to select any participants who happen to be willing and available e.g someone passing by on a street
what is a volunteer sample
the participants choose to be part of the sample
what are the advantages an disadvantages of random sampling
Advantages –> free from researcher bias
Disadvantages –> difficult and time consuming to conduct as obtaining a list of the target population may be difficult and participants may not want to take part
what are the advantages and disadvantages from systematic sampling
Advantages –> assuming the list order has been randomised, this method offers an unbiased chance of gaining a representative sample
Disadvantages –> if the list has been assembled in any other way bias may be present
what are the advantages and disadvantages of stratified sampling
Advantages –> avoids researcher bias and produces a representative sample so generalisation is possible
Disadvantages –> stratification is not perfect, separate conditions must be met properly
what is the disadvantages and advantages of an opportunity sample
Strengths –> it is convenient – this method saves the researcher time and is less costly
Limitations –> researcher bias as has complete control over participants and the sample is unrepresentative of the target population as it is drawn from a specific areaw
what is an advantage and disadvantage of a volunteer sample
Advantages –> it is easy to collect the sample and requires minimal input from the researcher
Disadvantages –> volunterr bias
define ethical issues
arise when a conflict exits between the rights of participants in research studies and the goals of research to produce authentic, valid and worthwhile data
what are the 6 ethical issues
-confidentiality/privacy
-deception
-informed consent
-debrief
-right to withdraw
-protection from harm
what is confidentiality/privacy/anonymity
Anonymity means data is not identifiable by their name. Confidentiality refers to how the data is stored and who sees it. Privacy is about not listening to what a person is saying or looking at what they are doing. Privacy is a particular issue in observational studies
what is deception (ethical guidelines)
participants must be told more or less what they are doing so that they are not completely deceived. This could make them feel bad after the experiment
what is informed consent
participants may only participate if they have consented to take part before the study knowing all the information involved
what is debrief
participants must be told that they have the right to remove themselves or any of their data from the study. They also have the opportunity to talk to the experiments to know the true names of the study after the experiment
what is the right to withdraw
The participants are told that they can remove themselves from the study at any time. They are told how to withdraw and how to not be harmed when withdrawing
what is protection of participants
participants must be managed so they can exit the study unharmed –> counselling sessions can be provided by the researcher if necessary
what does ethics refer to a balance between
costs and benefits
who is responsible for the ethical guidelines in Britain
BPS (british psychological society)
what are 3 ways to deal with consent if it is impractical to get informed consent
-presumptive consent –> similar group of people are asked if the study is acceptable
-prior general consent –> participants give their permission to take part in a number of different studies involving on of deception
-retrospective consent –> participants are asked for their consent after the study
what are two ways of dealing with confidentiality
-anonymity
-reminding participants that their data will be protected
define overt observation
Participants behaviour is watched and recorded with their knowledge and informed consent
what are strengths and limitations of overt observation
Strengths: more ethically acceptable
Limitations: participants may change their behaviour If they know they are being watched
define covert observation
participants behaviour is watched and recorded without their consent and knowledge
what are the strengths and limitations of covert observation
Strengths: removes the problem of participant reactivity so increased validity
Limitations: ethics of privacy are questioned
define participant observation
researcher becomes a member of the group whose behaviour they are recording and watching
what are the strengths and limitations of participant observation
Strengths: increased insight and increased validity of finding
Limitations: going native (loosing objectivity of the experiment)
define non-participant observation
the researcher remains outside of the group whose behaviour they are watching
what are the strengths and limitations of non-participant observation
Strengths: Less danger of going native as a physical distance is kept
Limitations: loose valuable insight (too far removed)
define naturalistic observation (unstructured)
provides qualitative data - no structure and records all behaviour in a descriptive way
define structured observation
researcher has various systems to organise the recordings of observations e.g behaviour categories or time scanning
what are the strengths and limitations of structured observation
Strengths: more efficient, easier to interpret, put in graphs and make comparisons
Limitations: reduced to few characteristics
what are the two types of observational structures
behavioural categories and sampling procedures
what are the 3 requirements for behavioural categories
Operationalise –> breaking the behaviour into a set of components
Be objective –> no inferences to be made about the behaviour. Simply just recording
Be mutually exclusive –> no overlapping, you should not have to mark 2 categories at the same time
what are the two sampling procedures (un/structured observation)
Event sampling –> recording the number of times something happens
Time sampling –> recording behaviours in a given time frame e.g what someone is doing every 30 minutes
what are the strengths and limitations of event sampling
Strengths –> faster to produce and easier to analyse
Limitations –> too many observations happen at once so may be difficult to record. If the event is complex, specific details may be missed
what are the strengths and limitations of time sampling
Strengths –> reduces the number of observations to be made. Fixates on set periods of time so is more focused and reduces chances of fatigue
Limitations –> some behaviours will be missed and therefore observation may not be representative
What are the three levels of measurement
nominal
ordinal
interval
what is nominal data
(data in separate categories) e.g attachment types – used for graphs etc
what is ordinal data
(Data placed in a specific order or scale) e.g organizing people from least to most aggressive – highly subjective and used for calculating range
what is interval data
(Data measured using units of equal interval) e.g number of correct answers –> used for standard deviation
what are the measures of central tendency
mean
median
mode
what is mean and its strengths/limitations
average number – calculate by adding all data items and divide by number of data items. Used for interval data
Strengths –> most sensitive measure as utilises all values
Limitations –> can be distorted by extreme values so unrepresentative