Representations Flashcards
3 representations of women
Not shown as much
Traditional role
Sexual objects
Ferguson (1983)
- women in the traditional role
Women are represented in the media in traditional roles with a focus on him, home and looking good - pleasing the man (housewife)
Tuchman (1978)
- women not shown as much
Suggested a narrowing range of the role for women amounted to their symbolic annihilation
Bristol Fawcett Society
- Women not shown as much
30 % of characters on CBeebies in 2008 were female
60:40 ratio male to female speaking roles
Sports coverage varies for men to women
Laura Mulvey
- women as sex objects
Male gaze - movies centred around the male gaze, passive female fulfils male fantasies
Contemporary example of women not shown as much to support and contradict
✔️ No increase in women’s sports coverage since 2012 (London olympics)
✖️orange is the new black
Contemporary example of women in the traditional role to support and contradict
✔️ Cinderella & snow white
✖️ moana, Milan
Contemporary example of women as sex objects to support and contradict
✔️ Jessica rabbit
✖️ this girl can campaign
2 representations of men
Traditional masculinity
New man
Eastthorpe (1990)
- traditional masculinity
Found the myth of traditional masculinity to be evident in Hollywood films and computer games
Eg hulk, the thing, Indiana Jones
Simpson (metrosexual male)
Links to new man
Changing view of men, fashion and grooming attracts women
Gauntlet
Men still are the lead roles -> superheroes - save women
Suggested that the role is changing but has reached a plateau and hasn’t changed for a decade
Traditional masculinity
Miss of men it’s possessing strength competitive spirit and aggression and violence of the basis of biological predisposition
The ‘new man’
Able to express emotions, takes an interest in personal grooming and fashion and undertakes new roles within the home and family
Landis (2002)
- representation of old people
Confused stereotypes in media identified a number of stereotypes for older people
- Grumpy old man, feisty old woman, sickly old person, mentally deficient, depressed or lonely, having wisdom, busy body, having a second childhood
Contemporary examples of old people
Carl from ‘UP’ - grumpy old men
Sheila from neighbours - busybody, feisty old woman
Della Reese - wise, godly, motherly
Stan lee - having second childhood
Grandpa Joe from Charlie and the chocolate factory - sickly old person
Old people shown more positively
Studies such as …
Carrigan
Biggs
Carrigan (2001)
- Positive representation of old people
Describe the “grey pound “this is the idea of people have money to spend. This led to more positive images of ageing and positive roles for old people
Biggs (1993)
- Positive representation of old people
How do you is that there is evidence of changing representations of older people, and they are appearing in a considerable number of soap operas there is a view towards a more active old person
2 key Representation of young people
> Vulnerable
> Deviant
How are young people vulnerable
Children and young people are portrayed as being vulnerable in the media as there is an increasing media representation of children as consumers
Children or a Portrait is more effective use this on consumers of the media than adults e.g. Schoppee from high school musical being advertised
Katherine Heintz-Knowles 2002
- young people as vulnerable
Examined children entertainment programmes portraying child characters
They are often in peer or romance relationship, they never show children understanding important issues
Commercial broadcasts - show children engaging in anti-social behaviours and getting positive results (vicarious reinforcement)
Ethnic minority children are underrepresented