Regeneration EQ3 Flashcards
What is rebranding?
Marketing aspect of regeneration to change image of a place
What is reimaging?
Making a place more attractive and desirable to invest and live in or to visit
What is the role of the national government?
Improve infrastructure
Decide rate and type of development
Decisions on migration
Deregulation of financial markets
How does the national government help improve infrastructure?
To create positive spin to attract investors, people and tourists
Create flagship projects
Secure private sector investment
What is a flagship project?
Large-scale prestigious projects, often using bold significant architecture to generate positive spin
Why does our national government to secure private sector investment?
To help design, build, finance/maintain the project/infrastructure
What are examples of big infrastructure projects?
HS2
Heathrow Expansion
Hinckley point C
What are the pros and cons of HS2?
-initially estimated to cost 37.2 billion
now risen to 108 billion
-largest deforestation project since WW2
-high speed rail from london to birmingham and other northern cities reducing north and south divide
What are the pros and cons of Heathrow expansion?
-Provided 77,000 local jobs
-£61bill create for wider economy
-30% of UK’s exports beyond EU come through Heathrow
-Already largest emitter of CO2 in the country
How do national govs influence types of development?
Range from general planning laws, restrictions, house building targets and affordability
Depends on party in power
What did the gov do to help deregulation of financial markets?
-Conservatives introduced big bang theory to encourage more investment in London
Tight restrictions lifted after Great Depression
What are examples of sympathetic business environments?
Business parks
Science parks
What is an example of a business park?
Kings way business park
Huge companies,
Well connected
160,000 people in the area
What is an example of a science park?
-oldest science park in the uk
-strong links with cambridge uni
-excellent transport connections
-3km from city centre
-37 b revenue
-attracts FDI and high paying jobs
What are local players?
Chambers of commerce
Trade unions
Local preservation societies
Local enterprise partnerships
What is the chamber of commerce?
Form of business network that are of local societies to advocate on behalf of business communities
What are trade unions?
Groups of employees who join together to maintain +/or improve employment conditions
Block of support decisions at local scales
Protect workers rights
What are regeneration strategies commonly used in rural locations?
Outdoor pursuits marathon
literacy/cultural associations- Bronte sisters
large gardens/houses- national trust
What is an example of rebranding strategies in a local area?
Cornwall
What were the rebranding strategies used in Cornwall?
in 2011 cornwall had englands lowest full time earnings 25,000 per year and needed regenerating
regeneration projects-
-watergate bay newquay- employ 50 - 60 people
-combined university- helps students set up their own businesses and secure jobs to reduce brain drain
-wave hub- will earn 76 million over 25 years for cornwalls economy
-eden project- 750,000 visitors per year, made from a former clay mine
-festivals boardmasters,
-rebranding eg. cornish pasty
What are the cons of rebranding in Glasgow?
-regeneration focused on tourists
-growing inequality- life expectancy can vary by 15 years between deprived and affluent neighbourhoods
-gentrification - poorer communities pushed into neglected areas
-high paying jobs not accessible to low income locals due to a lack in skills - only benefitting educated wealthier individuals
Glasgow effect still present (lower life expectancy than rest of uk)
-1 in 3 children living in poverty
cons of cornwall rebranding
article in 2019- 3/4 of neighbor hoods deprived more then national average
average house price 12x average Cornish salary
more rough sleepers then any other county in the UK
still very reliant on tourism, vulnerable if covid happens again
47% more educationally deprived than the rest of britain
glasgow
-de industrialisation leading to crime, depopulation, dereliction and deprivation
1981- unemployment rates were 16.9 % now after regeneration 5.3% are unemployed
-glasgow is tourist destination- miles better campaign helped it become European city of culture
-common wealthgames 2014 contributed £740 million to Scotland
over 90 significant green spaces
