Recognising and Understanding your Audiences Flashcards
To understand others you have to
Give them more than just a casual glance
Audiences influence us
Throughout the campaign
A penetrating and insightful audience analysis
Is a prerequisite for a successful campaign
To create influence we need to
Share emotive, relevant, engaging and congruent stories. Which is why we think of those we seek to influence as an audience.
When seeking to create influence, it is necessary to
Start from where your audience is at.
The purpose of audience analysis is to
Inform action throughout the campaign.
To create a meaningful and engaging narrative we need to
Understand the starting point of the audience.
Audience analysis is
An ongoing, iterative process.
We need to identify and target
‘Floating voters’
We need to be really, really
Curious about those we seek to influence.
We need to learn how to
Ask great questions and to resist the temptation to jump to conclusions.
There are a range of research methods we can use
And we need to select and sequence them appropriately.
We need to identify and manage
The barriers that face us.
The more we understand others
The more capable we are of creating a story that reflects the drama of their lives.
