7 Principles of Campaigning Flashcards
1
Q
The purpose of any campaign is either to
A
Make change happen or to reinforce some aspect of the status quo.
2
Q
To make change happen
A
You have to get permission from others
3
Q
To get permission from others
A
You have to tell them a compelling story
4
Q
A compelling story needs to be
A
Structured, sequenced and planned, and create an emotional response
5
Q
The plan can change
A
In response to feedback
6
Q
Feedback is
A
The lifeblood of a campaign
7
Q
Campaigns all begin and end
A
With a clean whiteboard
