Cause Flashcards
The first thing to do with any project is
Identify the cause
Causes range in size and scope.
They can be simple, complex, personal, shared.
Campaigning a cause is the pursuit
Of a desired end outcome driven by an emotional compulsion.
Cause is
The story you just have to tell
A campaign can start with a cause or
It can start with the desired end outcome, from which the cause can be drawn.
Campaigners need to develop
High levels of emotional intelligence.
Everyone is allowed to
Create and campaign a cause.
Inevitably, we all create and/or manage
A variety of campaigns simultaneously (nested, overlapping, side-by-side).
There are gradations of cause which ultimately is
Determined by how much it matters to us.
People have the right to
Respond in a variety of ways to your campaign.
The power which comes from having a cause is created and reflected by
Our purpose, our vision and our sense of identity.
Campaigners often need to be
Courageous as well as ethical.
Objectives are those things
You have to achieve to realize your cause.
Each objective has
Its own deadline.
Polling day is
The day the audience makes its decision.
