Integrating Activities Flashcards
Influence is created
through activities not just planning
Activities have to be
created
Unconnected activities do not
constitute a campaign and are limited in their influence
Every activity should
progress or reinforce the narrative
Momentum is created
through the integration of activities
Activities determine
resources
Individuals can possess
a range of valuable traits and skills
Ensure that all team members
have the best possible experience
Motivate others by using
their preferred decision-making, motivational and communication preference
Leaders are of the team
not in the team
Activities need to be
‘on message’, memorable, timely and appropriately sequenced
Create activities that
wiggle
Whenever you use free media
you lose control over how your activity is presented and packaged
Free media rarely
comes at no cost
Always explore how you can
get more value from a single event
Make events
memorable
Create positive
associations for your audience
The written word lacks
the adaptability of the spoken word
Every written communication has to
play its part in progressing the integrated delivery of the narrative
People see written communications before
they read them
Use appropriate
organizational patterns
Edit from
third position
Third party endorsements can be
a powerful way to develop audience support
The word newsworthy reminds us of
the two things we need to ensure if our activities are to attract media attention
Trade-offs are
an inevitable part of most campaigns
Use the campaign narrative over time to
determine the most influential ways to layer your narrative and key themes throughout the duration of the campaign
Develop and manage a
detailed and up-to-date campaign grid
Do exactly what
it says on the grid
