Integrating Activities

Question 1

Influence is created

Answer 1

through activities not just planning

Question 2

Activities have to be

Answer 2

created

Question 3

Unconnected activities do not

Answer 3

constitute a campaign and are limited in their influence

Question 4

Every activity should

Answer 4

progress or reinforce the narrative

Question 5

Momentum is created

Answer 5

through the integration of activities

Question 6

Activities determine

Answer 6

resources

Question 7

Individuals can possess

Answer 7

a range of valuable traits and skills

Question 8

Ensure that all team members

Answer 8

have the best possible experience

Question 9

Motivate others by using

Answer 9

their preferred decision-making, motivational and communication preference

Question 10

Leaders are of the team

Answer 10

not in the team

Question 11

Activities need to be

Answer 11

‘on message’, memorable, timely and appropriately sequenced

Question 12

Create activities that

Answer 12

wiggle

Question 13

Whenever you use free media

Answer 13

you lose control over how your activity is presented and packaged

Question 14

Free media rarely

Answer 14

comes at no cost

Question 15

Always explore how you can

Answer 15

get more value from a single event

Question 16

Make events

Answer 16

memorable

Question 17

Create positive

Answer 17

associations for your audience

Question 18

The written word lacks

Answer 18

the adaptability of the spoken word

Question 19

Every written communication has to

Answer 19

play its part in progressing the integrated delivery of the narrative

Question 20

People see written communications before

Answer 20

they read them

Question 21

Use appropriate

Answer 21

organizational patterns

Question 22

Edit from

Answer 22

third position

Question 23

Third party endorsements can be

Answer 23

a powerful way to develop audience support

Question 24

The word newsworthy reminds us of

Answer 24

the two things we need to ensure if our activities are to attract media attention

Question 25

Trade-offs are

Answer 25

an inevitable part of most campaigns

Question 26

Use the campaign narrative over time to

Answer 26

determine the most influential ways to layer your narrative and key themes throughout the duration of the campaign

Question 27

Develop and manage a

Answer 27

detailed and up-to-date campaign grid

Question 28

Do exactly what

Answer 28

it says on the grid