Influencing Conversations Flashcards

1
Q

Think of conversation as

A

A form of music. And remember that words affect minds and bodies.

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2
Q

Attention is

A

A precious gift we can choose to give.

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3
Q

Conversations are the

A

Building blocks of society.

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4
Q

When they communicate, people

A

Delete, distort and generalize.

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5
Q

Use the communication preferences of the person you are talking to in order to

A

Create a sense of rapport and understanding. Match these preferences with subtlety.

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6
Q

To really give someone else your attention

A

You have to temporarily forget yourself and your own world-view.

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7
Q

If a person has to translate what you are saying into their own preferred communication patterns

A

The risk of being misunderstood is increased.

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8
Q

By matching the body language of someone else

A

We can develop our understanding of that person.

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9
Q

We can match or mirror

A

Body language.

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10
Q

Decision-making can involve

A

A degree of psychological discomfort.

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11
Q

The challenge is to make decision-making

A

As easy as possible for the audience.

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12
Q

All decisions comprise

A

The pre-decision stage
The decision stage and
The post-decision stage.

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13
Q

In the pre-decision stage people usually experience

A

Cognitive dissonance

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14
Q

Our campaign must help our audience

A

Move through the pre-decision stage at the most appropriate pace.

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15
Q

Three decision-making tendencies are

A

Frequency
Timeframe
Sensory Preference

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16
Q

Four motivation traits are

A

Proactive/reactive
towards/away from
external/internal
general/specific

Audience analysis can enable us to identify these, and we can use this understanding to structure our communications.

17
Q

Once a decision is made

A

Objectivity is put aside, at least for a period of time. People then tend to notice and prioritize only the evidence that supports their decision. Campaigners need to ensure such evidence is clearly available, as this encourages the audience to make a commitment and then act consistently.