Introduction to Campaigning

Question 1

A campaign is a planned sequence of communications that…

Answer 1

Makes use of all appropriate channels

To achieve defined outcomes

In a specific timeframe

By influencing the decision-makers who will allow success

Question 2

Any desired outcome in any and every aspect of our lives

Answer 2

Can be campaigned

Question 3

Some outcomes can be achieved through only one or two communications

Answer 3

Some might take months or even years

Question 4

Campaigns are based on reverse planning and emotional commitment.

Answer 4

They either create something new or defend something that is currently in place.

Question 5

The purpose of a campaign is to

Answer 5

Change or maintain some aspect of the status quo.

Question 6

The campaigning philosophy is to grow support for your cause

Answer 6

Whilst being true to your values and beliefs.

Question 7

The campaigning attitude combines

Answer 7

Curiosity, adaptability, courage and care.

Question 8

The Campaign It! model incorporates 4 pillars

Answer 8

The definition of a campaign
The purpose of a campaign
The philosophy of campaigning
The attitudes and attributes of a campaigner

These 4 pillars form a box: ‘Think inside the box!’

Question 9

The Campaign It! model demands that we

Answer 9

Use reverse planning

Seize the initiative

Think inside the box!